NEW feature Google, Opt out of i-Phone (Must be a Beta Test) - Lucky Me

[searchengineman]

Found this new setting on one of my busier campaigns.

If any of you have any suggestions for testing let me know.
I have attached the help links for anyone curious, if they see anything
that should be looked at.

Re: Desktop & Laptops settings
https://adwords.google.com/support/b...?answer=107262

Re: iPhones and other mobile devices with full Internet browsers
https://adwords.google.com/support/b...?answer=107264

On a lark I entered 107265 the next sequence number help query
Defines option for i-Phone.
https://adwords.google.com/support/b...?answer=107265

Searchengineman

[abbottsys]

"....now able to allow more granular control of what devices you'd like your ads to appear on. We offer the option to opt out of showing ads on desktop and laptop computers for those advertisers who want to target only mobile users, or for those who want to break out their campaigns for each targeting option."

At last! Something I've requested for ages. Good one SearchEngineMan !!!!!!!!!!!!!!!!!

[searchengineman]

I have noticed that the opt in, opt out. To the iPhone network, is now available across all my campaign (MCC). I think this is now out of BETA check your edit setting for this.

Searchengineman

[abbottsys]

"Hand Held Computers" are coming of age. Google understands this. Anyone who has built an iPhone app understands this. The iPhone is a complete and sophisticated computer platform. Forget the "phone", who the heck wants to make phone calls on an iPhone. Boring