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Old 11-20-2008   #1
Discovery
Jerry Nordstrom
 
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Adcenter Beating Google in Targeting

One of the campaign strategies I run up against a lot is how best to design for a business model where I need a high degree of control over geo targeting at the state level.

All the engines now have some type of Geo and Demographic targeting. Some are easy to use, some are painful.

Adcenter has done a fantastic job on implementing their geo /demo targeting tool both in their online interface at adcenter.msn.com and with their beta tool Adcenter desktop.

In the desktop tool they have put all your options into one simple box. In this fast loading tool, you can geo target by the country, state and city at the campaign or adgroup level.
Within the same targeting tool, you can also quickly customize the days and times that your ads will run. Better yet, you can also set incremental bids for age and gender targets. Negative keyword administration rounds out the offering.

This makes it soo very easy to modify ALL of your campaigns in a few clicks if suddenly you have a new state, time or demo to do business in. Even better by doing it so quickly and within one interface you are less likley to miss updating a campaign or adgroup.

The web based interface is also a breeze to use, and the Adcenter interface is FAST. There is a significant feature offered in the web based version not found in the Desktop beta. On the web you can set incremental bids by geo target location.
So say you pick 30 states to target. In one simple interface you can change your state targeting and set incremental bids as a % for each state. Depending on your set up strategy this could allow you to create ONE campaign and use these tools to target desired states, instead of having to set up a unique campaign for each state increasing bids in the desired state campaign and decreasing in another to get a similar effect.

If it's been a while since you have used geo demo targeting at Adcenter give it a spin. I think you'll be pleasantly surprised.

Discovery
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Old 11-21-2008   #2
Mel66
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Re: Adcenter Beating Google in Targeting

I agree - we've been very pleased with the geo and daypart options on MSN, and it was all very easy to set up. Great results too.
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