Search Engine Watch
SEO News

Go Back   Search Engine Watch Forums > Search Engines & Directories > Yahoo! > Yahoo Search Marketing (PPC Ads)
FAQ Members List Calendar Forum Search Today's Posts Mark Forums Read

Reply
 
Thread Tools
Old 11-14-2008   #1
YahooPete
Member
 
Join Date: Feb 2007
Posts: 52
YahooPete is a jewel in the roughYahooPete is a jewel in the roughYahooPete is a jewel in the roughYahooPete is a jewel in the rough
Blocked Domains increase to 500 domains per account

All,
I wanted to share some news with our advertisers. We just increased the number of Blocked Domains allowed per U.S. account from 250 to 500, to provide advertisers with more control over their target audience.

For more info, please take a look at this post on the YSM Blog: http://www.ysmblog.com/blog/2008/11/...d-domains-500/

Thanks,
YahooPete
YahooPete is offline   Reply With Quote
Old 11-18-2008   #2
sitetruth
Member
 
Join Date: Feb 2008
Posts: 138
sitetruth is on a distinguished road
Re: Blocked Domains increase to 500 domains per account

Quote:
Originally Posted by YahooPete View Post
All,
I wanted to share some news with our advertisers. We just increased the number of Blocked Domains allowed per U.S. account from 250 to 500, to provide advertisers with more control over their target audience.
Google used to have a limit, but they raised it to some huge number months ago. Why is Yahoo's so small?
sitetruth is offline   Reply With Quote
Old 11-19-2008   #3
YahooPete
Member
 
Join Date: Feb 2007
Posts: 52
YahooPete is a jewel in the roughYahooPete is a jewel in the roughYahooPete is a jewel in the roughYahooPete is a jewel in the rough
Re: Blocked Domains increase to 500 domains per account

Hey there,
Down the road, we may increase the maximum number of blocked domains allowed per account. We’ll keep you posted.
Thanks,
YahooPete
YahooPete is offline   Reply With Quote
Old 11-21-2008   #4
Discovery
Jerry Nordstrom
 
Discovery's Avatar
 
Join Date: Sep 2004
Location: San Diego
Posts: 1,029
Discovery has much to be proud ofDiscovery has much to be proud ofDiscovery has much to be proud ofDiscovery has much to be proud ofDiscovery has much to be proud ofDiscovery has much to be proud ofDiscovery has much to be proud ofDiscovery has much to be proud ofDiscovery has much to be proud ofDiscovery has much to be proud of
Re: Blocked Domains increase to 500 domains per account

SiteTruth,

If Yahoo allowed everyone run a placement report to first identify who is running our ads and then second allow us to block ALL the "under-performing" ones it would result in advertisers competing on a small % of websites.

The millions of poor publishers charging millions of advertisers just one click here and there passes by many smaller or less sophisticated advertisers without much difficulty. This is a large profit center for Yahoo.

Google has attacked this issue for the past couple years.
MSN never jumped into the syndicated partner/publisher deal so they really never had this issue to contend with.
Yahoo is the only one that has dragged their feet to provide any kind of quality of controls to advertisers. It is one of the only revenue streams that is keeping them alive at this point.

Don't get me wrong though, I am a HUGE cheerleader for Yahoo to succeed, which is why I am so hard on them here. If they turned this issue around two years ago they would be competing not retreating.

JMO

Discovery
Discovery is offline   Reply With Quote
Reply


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Similar Threads
Thread Thread Starter Forum Replies Last Post
Blocked Domains is live YahooPete Yahoo Search Marketing (PPC Ads) 5 10-19-2007 01:54 PM
Blocked Domains feature launching October 2007 YahooPete Yahoo Search Marketing (PPC Ads) 8 10-05-2007 04:36 PM
Multiple domains one hosting account alou1 Google Web Search 2 02-02-2006 01:01 PM