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Old 10-13-2008   #1
abbottsys
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AdWords to offer full control of iPhone Ads

No more "mobile web". It was only a matter of time before Google AdWords addressed the iPhone for what it is.. a powerful handheld computer that browses the regular web.

So, they plan to make this an independent AdWords channel. Makes a lot of sense.

http://www.adweek.com/aw/content_dis...087443051375e2
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Old 10-13-2008   #2
shorebreak
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Re: AdWords to offer full control of iPhone Ads

When our firm WAP-ified (?) our web analytics solution, one of the first things we heard from customers was how surprised they were at the extent to which iPhone was the one phone that actually was driving conversions as opposed to just clicks.
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