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Old 10-27-2004   #1
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Link Building Basics - Live From SES Sweden

Michael Palka was first up in the Link Building Basics session. Michael is from Ask Jeeves and he begins with a bit of stats on how well Ask is doing. He goes over the Subject Specific Popularity and Community concept, this was discussed in my blog and in this forum several times. Read more on that here and here. (need to update)

Magnus Sandberg from Google was next up. Again, this is pretty much same old, same old. Read more on that here and here. Good content and everything else will come.

Mike Grehan was next up, fashioning his new company Smart Interactive. He starts off stating that Danny, Chris nor himself are the leading experts in this industry. He then puts up a picture of a cartoon like person, and compare its propeller hat with those of the people at the engines, who tell you to spin your wheels. Mike, I guess its safe to reuse some jokes, is it the first SES conference in Sweden? Anyway...

He then moves into how triangular linking works, and how a search engine can spot it. Ammon Johns and I had a thread about this at Cre8asite. Then Mike brings up his "GAS" Google Anxiety Syndrome to describe Florida. He then brings up that people in the forums feel like its going to happen again. Basically, he said, get links within communities. And gives us his ten essentials about linkage, I have this noted in a previous session, I will link to it shortly. He then says, from a link building perspective, its best to not break up articles on multiple pages. Throughout the speech, he comes right out and says to get links, you buy them (see his RichXXXXX article). He ends off with a plug to the new orgs SMA-UK, etc.

Thomas Bindl from Optop was next up, after Mike hitting him with a joke or two about how he sells links (or not). Thomas goes through the process of asking for links. Use a search engine to find links, relevant to your site, based on the query you want to rank well for. Use directories, newsgroups, magazines, forums, adwords, help charities and look at your competitors. What are "Swedish Reindeer Food", I think Thomas has a client that sells packaged Swedish Reindeers. Ok, he recommends not sending automated emails or using terms like "cross-linking", "link exchange", etc. He then gets into (and I quote) "the dark side of the industry" or buying links. Directory links, ad links and "sponsored links" aka high PR links. What are the link building risks? Bad neighborhoods, too many links in a short period of time (sandboxing - he stares down the Google rep) and a penalty for buying links.

Q & A:

Q: How are internal links weighted?
A: Google says that it wont get you more "PageRank" but that doesn't mean its not useful, he says. Google said its good because people can navigate to your site, and more accessible to the pages.

Q: What is up with the Google link: command?
A: Google says they are not reporting all your links back to your site. So think before using it.
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Old 10-27-2004   #2
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Quote:
Originally Posted by rustybrick
Q: How are internal links weighted?
A: Google says that it wont get you more "PageRank" but that doesn't mean its not useful, he says. Google said its good because people can navigate to your site, and more accessible to the pages.
each page does add pagerank though. how would it not? some of your pages are going to pick up links pointing at them and some of that pagerank will get parsed back to your home page.

Quote:
Originally Posted by rustybrick
Q: What is up with the Google link: command?
A: Google says they are not reporting all your links back to your site. So think before using it.
could they give any less info.

hopefully Yahoo! starts making their stuff easier to market and better marketed such that they can stick the screws to google on that.
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Old 10-27-2004   #3
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Those were Google's responses. It was a new Google speaker. This individual never spoke at an SES conference before. He was a bit unsure how much he could and could not say. Typical Google responses.
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Old 10-27-2004   #4
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Originally Posted by rustybrick
Those were Google's responses. It was a new Google speaker. This individual never spoke at an SES conference before. He was a bit unsure how much he could and could not say. Typical Google responses.
their marketing spin is one of the best things they have going. one would think that they would have it down well. I think the cloud of secrecy / vagueness is part of the marketing angle as well though.
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Old 10-28-2004   #5
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each page does add pagerank though. how would it not? some of your pages are going to pick up links pointing at them and some of that pagerank will get parsed back to your home page.
If there's an IBL to an internal page, then the added PR is coming from the outside and then being apportioned out throughout the site depending on the navigation structure. It isn't, however, the page itself generating the PR. There's a distinction there. Some think that PR is generated from within a site just by adding more pages, but others have refuted that and argued against it.
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