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Old 09-11-2008   #1
SteveLaLonde
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Get Hourly AdWords Conversion Data in Google Analytics

Hi Everyone,

I've recently been very frustrated with not having an AdWords report which can show hourly conversion data. I know this has been discussed here, and suggested to AdWords rep, so i think this is something that bugs a lot of AdWords power users.

Today, I decided to implement something in Analytics, which (SORT OF) shows AdWords Conversion data, by the hour.

What I did was implement a duplicate website profile in Analytics, and then apply a filter which will only show AdWords data, essentially creating an AdWords-only GA profile.

You can then use this profile to look at hourly conversion rates and totals for AdWords traffic. You can't get granular, like to the campaign/ad group/ or keyword level. Instead, you'll see overall trends.

Still, this could help to better inform everyones day parting, as you may see obvious times when your AdWords account converts at a high %, low %, etc.

Let me know what you guys think. Here's my blog post on the subject, with full instructions:

dragonsearchmarketing.com/blog/?p=40
Thanks!

Steve LaLonde

Last edited by beu : 09-14-2008 at 11:02 PM.
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Old 09-12-2008   #2
BasicECommerce
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Re: Get Hourly AdWords Conversion Data in Google Analytics

Thanks for the nice work-around, Steve!

-BEC
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Old 09-12-2008   #3
SteveLaLonde
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Re: Get Hourly AdWords Conversion Data in Google Analytics

No problem, hope it's helpful!
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Old 09-14-2008   #4
Baader
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Re: Get Hourly AdWords Conversion Data in Google Analytics

Yes, this is very nice trick
But i have many problem with google analytics, beacuse it isn't exact (100%). When i want to see exact conversions and CTs data, then i must use another analytics software (in php or asp script lanugage) in the server.
Analytics is for me competent just (?, i can't say in english this word).

Br, Ba
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