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Old 09-08-2008   #1
abbottsys
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AdWords loves Microsites

I've known this for ages of course, but was reminded recently when our company launched a new product and needed "fast online awareness".

The old process worked even better than I remembered..

1) Register a domain name that contains the product name
2) Put up a 1pp website, product name in title tag, page content is a short product description and a call to action (in this case, call a national 800#)
3) Website had no navigation and no scrolling
4) Run AdWords ads with the product name as keyword
5) Track results

Results: Google indexed the site to #1 in organics within 48 hours. AdWords produced amazing CTRs (in the 50% range), great QS, with MinBids around $0.02, so ad moved to #1 rank for a low bid, and conversion rate was around 30%. (Telephone response conversion tracking was done using CallSource.)

The phone calls are pounding in! Simple and very effective.

AdWords rocks!!!!!!!!
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Old 09-09-2008   #2
SteveLaLonde
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Re: AdWords loves Microsites

That's Awesome! Seems like Google is indexing and ranking sites mega fast now in general.

Anyways, good going - cheers!
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Old 09-11-2008   #3
AdWordsRep
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Re: AdWords loves Microsites

Quote:
[...] AdWords rocks!!!!!!!!
Glad you think so, Abbottsys. It truly does my heart good to hear it.

I'd have to agree, of course - but being of a rather quite nature, I only ever use four exclamation points when I write it.

AWR
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Old 09-12-2008   #4
abbottsys
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Re: AdWords loves Microsites

Quote:
Originally Posted by AdWordsRep View Post
......but being of a rather quite nature, I only ever use four exclamation points...
Try more, be expansive. Don't forget that you're an employee of Goooooooooooooooooogle
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