There have been a few improvements that are seemingly small but have a significant impact.
#1 - You can now view your dashboard data according to specific time frames. Today, Yesterday, Last 7, this month and so on. Can you believe they didnt have this until now?!!! Previously you had to run reports through the report center, a long and cumbersome process just to see yesterday's results.
#2 - It looks like Adcenter has opened up their advertising network a little bit. We have noticed a significant jump in traffic from http://ac2.msn.com which is the referral link for:
Politics & Commentary
#3 We have also seen an increase in traffic from web based mail adverts.
I also like that you can see the Negative keywords in the summary view of each campaign’s adgroups.
This makes it easy to understand which negatives are at a campaign level and then when you refine a bit more, what additional negatives are at a adgroup level.
Last edited by Discovery : 07-01-2008 at 02:30 PM.
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