Search Engine Watch
SEO News

Go Back   Search Engine Watch Forums > Search Engine Marketing Strategies > Web Analytics & Tracking
FAQ Members List Calendar Forum Search Today's Posts Mark Forums Read

Reply
 
Thread Tools
Old 06-15-2008   #1
newreality
Member
 
Join Date: Jun 2004
Posts: 315
newreality is on a distinguished road
determining site-user profiles

How to get particulars on who my site visitors are, like age range, single or married, disposable income, etc.

How are sites getting this?
newreality is offline   Reply With Quote
Old 06-15-2008   #2
AussieWebmaster
Forums Editor, SearchEngineWatch
 
AussieWebmaster's Avatar
 
Join Date: Jun 2004
Location: NYC
Posts: 8,154
AussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant future
Re: determining site-user profiles

they use behavioral info that ties to demographics, or capture info in forms etc...
AussieWebmaster is offline   Reply With Quote
Old 06-15-2008   #3
jimbeetle
 
jimbeetle's Avatar
 
Join Date: Mar 2006
Location: New York City
Posts: 997
jimbeetle has much to be proud ofjimbeetle has much to be proud ofjimbeetle has much to be proud ofjimbeetle has much to be proud ofjimbeetle has much to be proud ofjimbeetle has much to be proud ofjimbeetle has much to be proud ofjimbeetle has much to be proud ofjimbeetle has much to be proud of
Re: determining site-user profiles

One technique used by smaller sites is to ask general demographic questions during signup for a newsletter or access to a members' section. Alternatively, some ad agencies initially run survey type ads to collect demo information for new publishers' sites.

As an aside, the big boys have been getting increasingly sophisticated, now able to track people all across the 'Net and pull in demo and other info from different sources. A recent interesting read is this Register article on how ComScore does it.
jimbeetle is offline   Reply With Quote
Old 06-15-2008   #4
newreality
Member
 
Join Date: Jun 2004
Posts: 315
newreality is on a distinguished road
Re: determining site-user profiles

Came across this & wondering how they get their data.
Looks a little loosely gathered.
newreality is offline   Reply With Quote
Old 06-15-2008   #5
jimbeetle
 
jimbeetle's Avatar
 
Join Date: Mar 2006
Location: New York City
Posts: 997
jimbeetle has much to be proud ofjimbeetle has much to be proud ofjimbeetle has much to be proud ofjimbeetle has much to be proud ofjimbeetle has much to be proud ofjimbeetle has much to be proud ofjimbeetle has much to be proud ofjimbeetle has much to be proud ofjimbeetle has much to be proud of
Re: determining site-user profiles

Simple, it's "based on a uniquely holistic media measurement system that combines the best characteristics of other web audience measurement approaches."

(Throw in two ;-) for every time they use the term "holistic" on that page.)

Just assumptions, but the "panel-based data" is probably collected by a toolbar or something similar. The "directly measured data" could come from a script or bug + cookies on the publishers' sites.
jimbeetle is offline   Reply With Quote
Reply


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Similar Threads
Thread Thread Starter Forum Replies Last Post
Are sitemaps good for a small site honestman Google Web Search 5 09-13-2006 05:46 PM
Inbound Link Quality Tools bobmutch Link Building 9 09-07-2006 03:47 PM
Google Adwords User Experience Link Quality Check Web Design Pros Google AdWords 9 09-05-2006 06:34 PM
Full Coverage Recap - SEW Live! in Seattle, WA Elisabeth SEM Related Organizations & Events 8 05-25-2006 07:55 PM