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Re: Define Cloaking and Doorway page
Webmasters are sometimes told to submit "bridge" pages or "doorway" pages to search engines to improve their traffic. Doorway pages are created to do well for particular phrases. They are also known as portal pages, jump pages, gateway pages, entry pages, and by other names as well.
Doorway pages are easy to identify in that they have been designed primarily for search engines, not for human beings. This page explains how these pages are delivered technically, and some of the problems they pose.
Cloaking is often confused with doorway pages and hiding text by making it the same color as the background, but it has nothing to do with those two. Cloaking only makes sure that the search engine spider gets another page and the human visitors get another. Cloaking does not in any way affect the contents of those two pages - the hard work of optimizing and creating them is left for the Webmaster. But even while cloaking is not a spamming technique in itself, many search engines dislike it and will punish sites that are cloaking their pages.
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05-30-2008
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