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Old 05-15-2008   #1
iCrossing UK
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Google Testing Green SERPs

We have recently noticed that Google is testing green backgrounds above and below the SERPs. This test seems to be happening only on a very limited number of datacentres in the UK.

I personally do not like the green backgrounds but I strongly believe the design improves click through rate for the premium ads and top organic listings because my eyes are constantly dragged towards the top green bar which means I'm focusing on the premium listings and not lower listed organic results. We've got screenshots and a more detailed description on our blog.

icrossing.co.uk/search-sense/wp/2008/05/02/google-testing-green-serps

Has anyone else seen this?

Last edited by Chris Boggs : 05-15-2008 at 07:47 PM. Reason: remove live link
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Old 05-15-2008   #2
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Re: Google Testing Green SERPs

Seems to be interesting, let me check out
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Old 05-15-2008   #3
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Re: Google Testing Green SERPs

They are also testing no color sometimes here in the US....
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Old 05-15-2008   #4
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Re: Google Testing Green SERPs

Quote:
Originally Posted by iCrossing UK View Post
We have recently noticed that Google is testing green backgrounds above and below the SERPs.
Haven't seen it but good catch & thanks for the heads up!
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Old 07-08-2008   #5
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Re: Google Testing Green SERPs - Follow Up with New Yellow SERPs

I have recently spotted another SERP colour test on Google UK. This time Google swapped the colours round and tried a yellow bar and blue premium ads (much better than the green interface!). The ads used to be blue some time ago but the yellow bar is new, I think.

Also I came across this test on a Saturday, not a week day. I reckon Google don't need that much attention to their tests so went for a weekend test? I'm also wondering if they are using Google UK as a sandbox for new features?

Last edited by jimbeetle : 07-08-2008 at 12:37 PM. Reason: link not needed
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Old 07-09-2008   #6
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Re: Google Testing Green SERPs

I forgot to say I included few screen shots of the new test on our UK blog.

Last edited by iCrossing UK : 07-09-2008 at 10:38 AM. Reason: removed plain URLs for apparent spamming
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Old 07-10-2008   #7
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Re: Google Testing Green SERPs

seems so intresting
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