Adsence advise please?

[ukfindit]

Hi everyone,

Im a newbie to the site, so sorry if this is in the wrong section or anything else which maybe wrong

I have a uk meta search engine (ukfindit) with Google Adsence as the main source of income. The site is getting the following hits per month...

Monthly Statistics for March 2008
Total Hits 2128234
Total Files 1834429
Total Pages 1199954
Total Visits 207076
Total KBytes 23640194
Total Unique Sites 62983
Total Unique URLs 166141
Total Unique Referrers 22680
Total Unique User Agents 722

Google Adsence is generating approx $200 per month and im getting between 1% and 2% Page CTR. The adsence seems to display relevant ads according to the users search term "most of the time", which then means they are more likely to click an advert.

My question is adsence the right type of PPC for generating revenue? If not, any advise what could be better. If yes, any better way to make the adsence more relevant to what is being searched for?

Thanks in advance for any replies / advise.

Cheers.

[AussieWebmaster]

AdSense is a solid part of publishing revenue.. I would look for a banner ad supplier - make an advertise with us page and sell ads yourself - as long as banners they are ok with Google's T&Cs - and grab some code from a company like TribalFusion to rotate ads on your pages which pay a CPM one on each page would bring you in more than $200 a month if you have over a million page views.

also start putting 3 Google ads on the page.... try looking how other people are placing the ads and implement tests.... also grab a book on adsense... and start reading Jen Slegg's blog - jensense

[cscgal]

$200/month and AdSense ads receiving over 1,000,000 impressions a month. Those numbers don't add up. I checked out your site and here's the problem: You cannot place AdSense ads on search result pages!

It seems your site is a search engine, and all your AdSense ads are on your search result pages. Here's the problem with that (aside from violating the AdSense TOS): The AdSense spider crawls your page *periodically* to know which ads to display, based on the page's content. The ads it shows aren't fetched in real time, they're based on the last time the AdSense spider landed on the page. Therefore, more often than not, the ads won't be relevant to the user's search.

[cscgal]

Originally Posted by ukfindit

I totally disagree. Adsense seems to be looking at site content realtime. Ive performed this test many times. Check out the following links, which perform searches for Debit Consolidation and cheap flights. The adsense is related to the content i.e. What has been searched.

[search result for debt consolidation]
[search result for cheap flights]

It only seems to be when the search doesnt relate to anything relevant to adsense that you get the spider search.

Here's the sequence of what's happening:

(1) You do a search for "debt consolidation"
(2) Untargeted AdSense ads appear on the page
(3) AdSense registers that someone visited the URL "http://www.ukfindit.com/search/Debt-Consolidation"
(4) The AdSense spider accesses the page "http://www.ukfindit.com/search/Debt-Consolidation" and generates targeted ads for this page
(5) You do another search for "debt consolidation"
(6) Targeted ads now show up when you arrive at the URL "http://www.ukfindit.com/search/Debt-Consolidation"

Therefore, targeted ads will always show up for search queries that have already been performed once before. Once a search query is performed once, the spider will access the page, and remember the ads for that particular URL.

AdSense for Content ads are *not* generated in real time. Only AdSense for Search ads are.

Cheers,

Dani

[ukfindit]

cscgal, thanks for explaining. But that does really answer my original question?

"My question is adsence the right type of PPC for generating revenue? If not, any advise what could be better. If yes, any better way to make the adsence more relevant to what is being searched for?"

Cheers.

[cscgal]

> My question is adsence the right type of PPC for generating revenue?
YES!

> If not, any advise what could be better.
Nothing beats AdSense. The problem is that you shouldn't be making only $200/month. With your kind of traffic, you should be making anywhere from $1,000 up to $10,000/month and higher. The problem is that you have AdSense on search result pages, so the ads are untargeted for the majority of searches (i.e. any search not exactly performed before).

> yes, any better way to make the adsence more relevant to what is being searched for?
It will work better if it's not on search result pages.

You might want to try www.industrybrains.com

They're another CPC-based program but they operate more like a site representation firm in that they sell your site specifically on a sitewide or category-wide basis. Therefore, they may be better suited to a site like yours where AdSense isn't ideal for search result pages.