New Yahoo! feature launched – Click Filter Report

[YahooPete]

All,

We’ve launched the Click Filter Report, which is a new report that provides information about the number of clicks on your ads that our Click Protection System has identified as invalid and, as a result, we did not charge you for.

You can find the Click Filter Report under the “Reports” tab in your account: Just select “Click Filter” in the “Traffic Quality Reports” section of the Reports Navigator on the left side of your screen.

The report can be customized with the following data:
•Impressions
•Clicks
•Invalid Clicks
•Invalid Click Rate
•Click-through Rate (CTR)
•Cost
•Average Cost-per-Click

We’ve posted a more detailed article about the Click Filter Report on the Yahoo! Search Marketing Blog: http://www.ysmblog.com/blog/2008/04/22/click-filter/


Hope this helps!

-YahooPete

[Kevin Heisler]

Thanks, YahooPete. We've been covering Yahoo's leadership in solving the click fraud problem. Great update.