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Old 04-23-2008   #1
Join Date: Feb 2007
Posts: 52
YahooPete is a jewel in the roughYahooPete is a jewel in the roughYahooPete is a jewel in the roughYahooPete is a jewel in the rough
New Yahoo! feature launched – Click Filter Report


We’ve launched the Click Filter Report, which is a new report that provides information about the number of clicks on your ads that our Click Protection System has identified as invalid and, as a result, we did not charge you for.

You can find the Click Filter Report under the “Reports” tab in your account: Just select “Click Filter” in the “Traffic Quality Reports” section of the Reports Navigator on the left side of your screen.

The report can be customized with the following data:
•Invalid Clicks
•Invalid Click Rate
•Click-through Rate (CTR)
•Average Cost-per-Click

We’ve posted a more detailed article about the Click Filter Report on the Yahoo! Search Marketing Blog:

Hope this helps!

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Old 04-24-2008   #2
Kevin Heisler
Join Date: Sep 2007
Posts: 78
Kevin Heisler will become famous soon enough
Re: New Yahoo! feature launched – Click Filter Report

Thanks, YahooPete. We've been covering Yahoo's leadership in solving the click fraud problem. Great update.
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