Yahoo Search Marketing - Minimum Bids Are Now Live

[KSew]

Yahoo Search Marketing Policy of Minimum bids is now Live.

This is the thread they posted on April 17th, 2008:

http://www.ysmblog.com/blog/2008/04/...ref=MktngAlert

A lot of my keywords are affected. They have increased my bids by 2-3 times.

Small business advertiser like me will be highly affected by this. We just can’t increase our prices to such highs – it won’t work on our ROI.

I have certainly decided not to increase my bids.

I wonder who has benefited. Yahoo or Advertisers or the Users?

WHO?

[Mel66]

We're seeing this too. So far, nothing too widespread - but I need to dig into it further.