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Old 04-10-2008   #1
abbottsys
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AdWords Ads now live on Yahoo!

I've just spotted one of my AdWords Ads on Yahoo.

So, the Yahoo 2 week test with Google is now live. I'm not sure what the Yahoo Ad intreface is, but it looks like they are pulling ads as a Google Search Partner and not under AdSense as reported in the Press.

If you Yahoo your keywords to look for your AdWords Ads bear in mind that they are only shown on a small percentage of Yahoo SRPs, so you'll probably have to repeat your search many times to see your ad.

Let us know if you spot your AdWords Ads on Yahoo.
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Old 04-10-2008   #2
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Re: AdWords Ads are now live on Yahoo!!!!!!

Are you sure they are not pulling a content ad of yours
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Old 04-10-2008   #3
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Re: AdWords Ads are now live on Yahoo!!!!!!

Quote:
Originally Posted by AussieWebmaster View Post
Are you sure they are not pulling a content ad of yours
Positive. I just tested again, and saw one of my ads on Yahoo that is absolutely *not* on the Content Network. They are running as a Search Partner.
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Old 04-10-2008   #4
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Re: AdWords Ads are now live on Yahoo!!!!!!

Interesting... blow this scenario out full scale and to the advertisers would it not feel as if all three engines have merged?

Discovery
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Old 04-10-2008   #5
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Re: AdWords Ads are now live on Yahoo!!!!!!

Well. Isn't this interesting?!? I just checked and couldn't find any of our clients' Google ads on Yahoo, but will definitely keep an eye on this!
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Old 04-10-2008   #6
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Re: AdWords Ads are now live on Yahoo!!!!!!

Quote:
Originally Posted by Discovery View Post
Interesting... blow this scenario out full scale and to the advertisers would it not feel as if all three engines have merged?

Discovery
Yes indeed. But from a business perspective I'm not sure what Yahoo is trying to do. Let's recap the story so far..

Microsoft comes after Yahoo, so Yahoo runs to Google and becomes a Search Partner. Microsoft, slightly insulted, pauses briefly to prepare a far more lethal attack.

My advice to Google -- Don't get sucked into this mess. Yahoo is a gonner. Let Microsoft have Yahoo. They will then screw it up and you'll be free to pickup the balance of the search market you don't already own. And all without spending a penny. And, while this plays out, let anyone be a Search Partner so you can make some extra cash in the process

Last edited by abbottsys : 04-10-2008 at 01:07 PM.
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Old 04-10-2008   #7
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Re: AdWords Ads are now live on Yahoo!!!!!!

but yahoo has 20% of market share.... let microsoft have it?
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Old 04-10-2008   #8
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Re: AdWords Ads are now live on Yahoo!!!!!!

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Originally Posted by AussieWebmaster View Post
but yahoo has 20% of market share.... let microsoft have it?
Well, given that Google has to grab this from someone, or pay top $ to buy it, it's probably better to let Microsoft first incur $billions to acquire the Yahoo platform (way inferior to AdWords), then make a grab for the 20% while they are still struggling to swallow the acquisition. Candy from a baby. I mean, does Microsoft have a stellar record in the search field

Last edited by abbottsys : 04-10-2008 at 01:24 PM.
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Old 04-10-2008   #9
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Re: AdWords Ads are now live on Yahoo!!!!!!

Microsoft used to have a stellar search record... go back 3 years and microsoft had the best financial services results for paid search.... the organic results are one thing but to maintain the business you need the advertisers and if they could recapture that niche they would be in great shape considering it is the area with the highest bids
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Old 04-10-2008   #10
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Re: AdWords Ads are now live on Yahoo!!!!!!

Quote:
Originally Posted by AussieWebmaster View Post
Microsoft used to have a stellar search record... go back 3 years and microsoft had the best financial services results for paid search.... the organic results are one thing but to maintain the business you need the advertisers and if they could recapture that niche they would be in great shape considering it is the area with the highest bids
Well, maybe, maybe, and maybe again. In the meantime my AdWords Ads are running on Yahoo. I'm happy
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Old 04-10-2008   #11
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Re: AdWords Ads are now live on Yahoo!!!!!!

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Originally Posted by abbottsys View Post
Well, maybe, maybe, and maybe again. In the meantime my AdWords Ads are running on Yahoo. I'm happy
yeah but most of my terms are cheaper in yahoo than at google... so I now pay more for the ad when it runs on Yahoo but through Google
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Old 04-10-2008   #12
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Re: AdWords Ads are now live on Yahoo!!!!!!

RECAP -- TEST RESULTS

1) Google AdWords are now showing on Yahoo
2) Yahoo seems to be configured as a Google Search Partner, not as an AdSense publisher
3) We believe this to be a "test", and to last approx. 2 weeks
4) Initially (i.e. earlier today) I was only seeing my ad a small percent of the time (i.e. Yahoo was only including it on a fraction of the SRPs for a given search), but now I'm seeing my ad 100% of the time

Testing continues.
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Old 04-10-2008   #13
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Re: AdWords Ads are now live on Yahoo!!!!!!

adsense search generally gave content ads... you are being listed ffor your regular ads that are not running on content?
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Old 04-10-2008   #14
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Re: AdWords Ads are now live on Yahoo!!!!!!

Quote:
Originally Posted by AussieWebmaster View Post
adsense search generally gave content ads... you are being listed ffor your regular ads that are not running on content?
Exactly. My AdWords Ad that is showing on Yahoo is *not* opted into the Google Content Network. But it *is* opted into the Google Search Partner Network. I therefore conclude Yahoo is configured as a Google Search Partner, not as an AdSense publisher.
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Old 04-10-2008   #15
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Re: AdWords Ads are now live on Yahoo!!!!!!

so the reports and even yahoo's press release were inaccurate..... barry had it right the first time....
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Old 04-10-2008   #16
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Re: AdWords Ads are now live on Yahoo!!!!!!

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Originally Posted by AussieWebmaster View Post
so the reports and even yahoo's press release were inaccurate..... barry had it right the first time....
Yup. And the reports also said that the Google ads would only be displayed about 3% of the time on Yahoo. I'm seeing my ad displayed 100% of the time. But, to get this I had to shut down my Yahoo ad. As soon as I shut it down my Google Ad took over! I wonder where this whole thing is headed?
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Old 04-10-2008   #17
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Re: AdWords Ads are now live on Yahoo!!!!!!

UPDATE --

1) Google AdWords (text ads) are now showing on Yahoo
2) Yahoo seems to be configured as a Google Search Partner, not as an AdSense publisher
3) We believe this to be a "test", and to last approx. 2 weeks
4) Initially (i.e. earlier today) I was only seeing my ad a small percent of the time (i.e. Yahoo was only including it on a fraction of the SRPs for a given search), but now I'm seeing my ad 100% of the time
5) I needed to stop my (native) Yahoo ad before the Google Ad took over on Yahoo.
6) The net effect is like a pooled ad resource, where Google and Yahoo have pooled ads to run on Yahoo (and maybe soon on both engines?)
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Old 04-10-2008   #18
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Re: AdWords Ads are now live on Yahoo!!!!!!

Here's yesterday's Yahoo Press Release
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Old 04-11-2008   #19
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Re: AdWords Ads are now live on Yahoo!!!!!!

Best idea is part of Google RnD can work for Yahoo and MSN for some period lol
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Old 04-11-2008   #20
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Re: AdWords Ads are now live on Yahoo!!!!!!

Quote:
Originally Posted by Marcia View Post
Here's yesterday's Yahoo Press Release
My testing shows some important differences from this Press Release. First, I'm seeing Yahoo as a Google Search Partner, not an AdSense publisher. Second, as regards to 3% display rate, my AdWords Ads on Yahoo are running at a 100% display rate. Just a couple of minor discrepancies
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