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Old 03-28-2008   #1
CaliforniaGirl
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If you had a wish list and $3 million dollars

Any ideas?

I have recently been approached to answer the following question which I am finding quite difficult.

In terms of SEO, if a $500,000 budget was increased to $3 million what and how would you spend the money (more resources, more development etc)? Further to that how can I quantify it? Set expectations? For instance, what can the client expect to gain with an increase in spend?

I'm to come up with a wish list of sorts that is followed by what gains will be had with a $3 millon budget.

I know, I hear you - can't really guarantee things like this but what if???

Any and all ideas will be taken gratefully.

CaliGirl
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Old 03-28-2008   #2
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Re: If you had a wish list and $3 million dollars

well if you have analytics and measure I would put the money to max buy all ppc I could that converts
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Old 03-28-2008   #3
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Re: If you had a wish list and $3 million dollars

Yeah, for strictly SEO $500K is a bunch, $3,000K astronomical. Branding campaigns, PPC, viral stuff. Heck, even a bit of offline marketing.
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Old 03-28-2008   #4
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Re: If you had a wish list and $3 million dollars

Having that much money to spend on SEO would likely greatly increase the chances of doing something wrong or over-optimizing. Along the lines of what Frank and Jim said, find other ways to support the website. Shoot spend a million dollars on a short superbowl ad asking people to link to your site.
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Old 03-30-2008   #5
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Re: If you had a wish list and $3 million dollars

Thanks for that. Yes, 3mil is a lot I know. The client is large though with over 100 sites and this is sort of hypothetical. My biggest problem is trying to quantify wins in lieu of spend - on paper.

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Old 04-04-2008   #6
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Re: If you had a wish list and $3 million dollars

Without knowing what is being developed for the $500K, I will make some assumptions.

Engage their targeted users in the online social sphere.
User Generated Content
Viral or Growth models for link development
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Old 04-09-2008   #7
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Re: If you had a wish list and $3 million dollars

That's a great question and got me thinking!

Basically with me, every pound (read dollar in the US!) is a prisoner. For any budget each pound has to show a return, and contemporary digital marketing means that you can pretty much quantify that return.

So I'd do what I always do and try to track ROI on every aspect of the campaign. I think a huge budget allows you the luxury of using some marketing techniques that otherwise you could not access, but otherwise it's the same process... Research > Create > Promote > Perfect...

Jeremy.
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