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Old 03-10-2008   #1
Kevin Newcomb
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What Exactly Are the Fundamentals of Search Marketing?

It's hard to provide "a clear and concise overview of the key concepts involved in Search Engine Marketing." Half of them have changed significantly since last year's Search Engine Strategies New York. But that's the task ahead of Greg Jarboe and Kevin Ryan, who have had to revamp the "Introduction to Search Engine Marketing" session at SES New York 2008.

What topics do you think need to be included in the Introduction to Search Engine Marketing session or the other sessions in the Fundamentals Track?

Last edited by Kevin Newcomb : 03-10-2008 at 10:03 AM. Reason: grammar
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Old 03-10-2008   #2
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Re: What Exactly Are the Fundamentals of Search Marketing?

Legitimate link building lessons and explaining what legitimate is these days

Trust Rank

Hubs and authorities

SEO and CMS programs

Sites using blogging software best practices

Benefits of good writing and the development of an online style book that accounts for SEO

Analytics explained... why it is the foundation of all SEM

The major mistakes/abuses that lead to blacklisting etc.

Dealing with compliance issues, search engine dictates and legal problems


that should give them a few points to grab
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Old 03-10-2008   #3
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Re: What Exactly Are the Fundamentals of Search Marketing?

Understanding your customers, their online activities and what words they use when searching.
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Old 03-11-2008   #4
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Re: What Exactly Are the Fundamentals of Search Marketing?

Pretty Pictures I made for this topic:





Anyone can use them for presentations, etc, just attribute them properly, please.

Source: http://mcanerin.blogspot.com/2007/11...and-their.html

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Last edited by mcanerin : 03-11-2008 at 12:11 PM.
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Old 03-11-2008   #5
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Re: What Exactly Are the Fundamentals of Search Marketing?

such nice work Ian.... one would think you have been doing this for awhile....
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Old 03-11-2008   #6
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Re: What Exactly Are the Fundamentals of Search Marketing?

One of the attractive things about Ian's work is that it keeps it simple. One of the things I noticed in Greg's article was the difficulty in defining exactly what search engine marketing is today.

YouTube? In my opinion no, not search, it's a content site with a search facility. But just by dint of throwing out the questions Greg shows that much is subject to interpretation and opinion.

For an intro session in a fundamental track just pulling Ian's three slides apart should provide more than enough material without muddying the waters.
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Old 03-11-2008   #7
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Re: What Exactly Are the Fundamentals of Search Marketing?

Quote:
pulling Ian's three slides apart
Oops... Third slide:



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Old 03-11-2008   #8
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Re: What Exactly Are the Fundamentals of Search Marketing?

You could also take the SEMPO Fundamentals course and find out.
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Old 03-11-2008   #9
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Re: What Exactly Are the Fundamentals of Search Marketing?

BTW I agree very nice graphics Ian.
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