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Old 02-13-2008
roligan roligan is offline
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Conversion
Conversion is obviously a critical measure.

On my site you don't actually buy anything but you request a quote.

How do I find out if somebody requests a quote what term/word he/she searched for?

Roligan
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Old 02-13-2008
BasicECommerce BasicECommerce is offline
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Re: Conversion
Requesting a quote would be your metric of a Conversion. (That's why they call it conversions and not sales - they differ from site to site).

Just follow the instructions of the marketing programs by putting the conversion tags on the page that the conversion is confirmed (the 'Thank you' page) or where ever else the program may instruct.
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Old 02-13-2008
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abbottsys abbottsys is offline
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Re: Conversion
Quote:
Originally Posted by roligan View Post
...
How do I find out if somebody requests a quote what term/word he/she searched for?
After a visitor has requested a quote display a "thank you" page, and paste the adwords conversion tracking code into this page. AdWords will then report your conversions on a keyword by keyword basis.
Last edited by abbottsys : 02-13-2008 at 10:06 AM. Reason: typo
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Old 02-13-2008
chris1 chris1 is offline
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Re: Conversion
http://adwords.google.com/support/bin/topic.py?topic=60
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