January 2008 – Updated Yahoo! Search Marketing features launched

[YahooPete]

Hey there,

I want to let you know about some new updated features. This January some of the new features include:

* Keyword Generator: provides you with three easy options for adding keywords to existing ad groups. Available in all markets.

*Campaign Tune-Up Alerts: Lets you know when your requested Campaign Tune-up Proposal is complete. Available in the US market.

* Conversion-based Ad Optimization with Guidelines: Now you can set up your ad optimization to target more than just clicks, so that ads that get better conversions or revenue can display more often. Available in all markets.

*Excluded Keywords Increase: We’ve increased the number of keywords you can exclude to 250 words at the account and ad group levels. Available in all markets.

We’ve posted a more detailed article on these features on our Yahoo! Search Marketing blog: http://www.ysmblog.com/blog/2008/02/01/18-release/

Thanks for all the feedback on this forum!

My best,
YahooPete