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Old 01-31-2008   #1
abbottsys
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AdWords: How to write a really bad Ad, fast

WARNING: This post contains humor

Anybody can write a bad AdWords ad, but to write a professionally bad ad, and to do it fast, takes experience.

Since many clients seem intent on doing this I've developed a simple process that delivers the worst ad in the shortest possible time.

First, pick a keyword that's important to your business, then follow these 3 easy steps:

1) Pick a landing page on your website and make sure the content of the page does not contain the keyword.

2) While you're getting your landing page ready also make sure the TITLE TAG does not contain the keyword.

3) Now write the ad. This is the easy part. Write anything you want, just make sure the headline does not contain the keyword.

Bingo! You're done. Run the ad on your chosen keyword, with your chosen landing page. It may take up to 24 hours before Google's Quality Score checkers really appreciate your skills, but when they do they will reward you with a terrific minBid. To measure your success look for a minBid of $10 or higher and a disabled keyword.
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Old 01-31-2008   #2
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Re: AdWords: How to write a really bad Ad, fast

Some times it can even have the keyword dynamically inserted and still get a $10 minbid - they are getting tough
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Old 01-31-2008   #3
abbottsys
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Re: AdWords: How to write a really bad Ad, fast

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Originally Posted by AussieWebmaster View Post
Some times it can even have the keyword dynamically inserted and still get a $10 minbid - they are getting tough
Funny you should mention DKI. It's been around for ages, but I'm beginning to suspect Google is losing patience with it. First, it's just to easy, and encourages folks not to write a strong custom headline. And second, it can produce tons of boring look-alike ads that dilute the SRP for all players. As you know, I'm a big fan of the custom written headline
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Old 02-04-2008   #4
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Re: AdWords: How to write a really bad Ad, fast

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Originally Posted by abbottsys View Post
Funny you should mention DKI. It's been around for ages, but I'm beginning to suspect Google is losing patience with it. First, it's just to easy, and encourages folks not to write a strong custom headline. And second, it can produce tons of boring look-alike ads that dilute the SRP for all players. As you know, I'm a big fan of the custom written headline
Without DKI the ROI/Time investment on my longtail keywords would be ineffective.
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Old 02-04-2008   #5
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Re: AdWords: How to write a really bad Ad, fast

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[...] As you know, I'm a big fan of the custom written headline
Just so long as it's also used in the second and third lines of the ad, right? Heheh.

AWR
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Old 02-04-2008   #6
abbottsys
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Re: AdWords: How to write a really bad Ad, fast

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Originally Posted by AdWordsRep View Post
Just so long as it's also used in the second and third lines of the ad, right? Heheh.

AWR
LOL! Right on. I put it into production. It's going like gangbusters
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