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Old 01-24-2008   #1
abbottsys
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Dr. Google

Of course, being in the healthcare field, I wonder if this will offer any special AdWords opportunities when it goes live. All I've found so far is this cryptic page. Anybody know more?

Dr. Google
https://www.google.com/accounts/Serv...service=health
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Old 01-24-2008   #2
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Re: Dr. Google

Here's the scoop on Google Health. I guess I'd forgotten about this. Anyway, let's hope it offers some new AdWords distribution.

Google Health aka Dr. Google
http://www.informationweek.com/news/...leID=202404027
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Old 01-24-2008   #3
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Re: Dr. Google

Dude - I thought you would have had your medical records filed at Google by now.... have them store your drug needs - and in general take over all aspects of your life they are willing to undertake
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Old 01-24-2008   #4
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Re: Dr. Google

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Originally Posted by AussieWebmaster View Post
Dude - I thought you would have had your medical records filed at Google by now.... have them store your drug needs - and in general take over all aspects of your life they are willing to undertake
LOL!! Good one Aussie. But when talking about Google doing everything for me do you have to use the word "undertake". I ain't ready for that service yet
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Old 01-24-2008   #5
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Re: Dr. Google

With Google Health, what can't you do?

You can create online health profiles, download medical records from doctors and pharmacies, find health guidance and news, find (search for?) qualified doctors and connect to "time-saving" services, and share select info with family or caregivers.

So, has anyone had their DNA tested by Google's 23andme investment?

23andme, private firm funded by Google, started selling a $999 Web-based DNA test service. Now Google's invaded Europe (Tuesday) hoping to build on a "successful start" in the USA.
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Old 01-24-2008   #6
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Re: Dr. Google

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Originally Posted by Kevin Heisler View Post
With Google Health, what can't you do?

You can create online health profiles, download medical records from doctors and pharmacies, find health guidance and news, find (search for?) qualified doctors and connect to "time-saving" services, and share select info with family or caregivers.

So, has anyone had their DNA tested by Google's 23andme investment?

23andme, private firm funded by Google, started selling a $999 Web-based DNA test service. Now Google's invaded Europe (Tuesday) hoping to build on a "successful start" in the USA.
Wow! That 23andme stuff is amazing. I guess when google plans to enter the healthcare market they don't mess around. And when they say they want to "organize the world's information" that includes our DNA!! It gives a whole new meaning to a personalized SRP
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Old 01-24-2008   #7
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Re: Dr. Google

lol ... that's very funny, abbottsys
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Old 01-24-2008   #8
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Re: Dr. Google

Quote:
"The goal for a lot of doctors is how many patients can they see in a day," Mayer said. "That means their minutes per patient has got to go down, and the less time they have to spend finding and going over patient records the better. Ultimately we will design a product that's useful for users, and also helps doctors do their job more quickly and more efficiently."
Over my dead body. Another reason never to set foot inside a hospital unless carried in unconscious on a stretcher
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Old 01-25-2008   #9
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Re: Dr. Google

lol.... you mean Google does not have your DNA on file to cone you if something happens???
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Old 01-25-2008   #10
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Re: Dr. Google

Well that explains it AbbottSys,

I had been searching for specialized software to enlarge my Venus Pictures and I keep seeing these ads for Austin Powers endorsed products...Thats not my bag baby! Really its not mine.

Its Friday, roll with it.

I don't agree with many stances of the ACLU, but if you havent seen the ultimate CRM system video you have to now. Its funny!Ordering Pizza in 2010

No doctors office or practice wants to digitize the endless paperwork and tracking required by HIPAA. Why? Not only would this cost them money but it would give outside parties the ability to compare and rate their performance and pricing. Unless that is the consumer takes this on with the help of an entity like Google. If we have a way to collect, organize and leverage this data we could potentially have a way to fight back the rediculous medical bills/insurance costs and other injustices in our health care system. The only question is.. do we have a trustworthy partner in Google to team up with?

There is a good article here about using Health Related Data for Marketing purposes.

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Old 01-25-2008   #11
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Re: Dr. Google

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Originally Posted by Discovery View Post
.....No doctors office or practice wants to digitize the endless paperwork and tracking required by HIPAA. Why? ....
Many of our clinics have gone totally digital. The efficiencies are amazing. But as you mention, HIPPA is a major and expensive consideration. I think the real issue here to acceptance is the extent to which consumers will trust "Dr. Google" with their health records. That should be interesting to watch.
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Old 01-28-2008   #12
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Re: Dr. Google

They may digitize their records for internal efficiency, but never willingly share those records in a centralized db.

Off on a Tangent but I believe a great deal of treatment - runny nose, cold, flu shots, few stitches and the like will all be taken care of by walk in health providers... no insurance required, although accepted. Very similar to how Wal-mart and other big box stores are offering Vision services.

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Old 01-28-2008   #13
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Re: Dr. Google

Quote:
Originally Posted by Discovery View Post
They may digitize their records for internal efficiency, but never willingly share those records in a centralized db.

Off on a Tangent but I believe a great deal of treatment - runny nose, cold, flu shots, few stitches and the like will all be taken care of by walk in health providers... no insurance required, although accepted. Very similar to how Wal-mart and other big box stores are offering Vision services.

Discovery
Yup, all interesting stuff, especially considering that healthcare is far and away the world's biggest industry. It will be interesting to see how Google approaches this huge challenge and opportunity. Certainly there's much to ponder. For example..

I just got back from my doc. Halfway through the examination he decided I needed an X-Ray, and sent me downstairs to the lab to get one. I got back to his office 10 minutes later and the X-Ray and results were on his computer system. Gotta love digital X-Ray cameras.

Now, the point is that *in thoery* that XRay image file is mine, as part of my medical record, and I could request a copy anytime and for any purpose, which could include posting it to my "Google personal health record". Assuming of course Google gave me some incentive or good reason to do so
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Old 01-28-2008   #14
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Re: Dr. Google

Exactly,

Dentists are the same way. I knocked a tooth out snowboarding and had to have an implant. The process has taken nearly 1.5 years and a ton of xrays. So my dentist is all high tech, instant xrays on the LCD right in front of you and you go through all the treatment options right then and there. Hooks into the insurance system and you can pretty much estimate out what the costs will be out of pocket and what the insurance.. hardly covers. In case your wondering implants are an option and not a covered expense for many plans.

I would like to be able to own those xray files too, along with all the treatments related to them. When the FDA announces the titanium rod in my jaw is a health risk.. Google Health will alert me.
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Old 01-28-2008   #15
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Re: Dr. Google

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Originally Posted by Discovery View Post
....
I would like to be able to own those xray files too, along with all the treatments related to them. When the FDA announces the titanium rod in my jaw is a health risk.. Google Health will alert me.
Yes, exactly. Ownership (as in, who gets them without question and for any purpose when they ask for them) would be one of the first big issues resolved by Dr. Google, where millions of patients suddenly become activists in their own health. You can see the discussions now...

Healthcare Provider - we own them because our equipment and specialists produced them
Insurance Company - we own them because we paid for them
Patient - I own them because it's my personal data and without me they would not exist

Meanwhile, all these discussions and back and forth communications, done over the internet, contain AdWords ads
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