Search Engine Watch
SEO News

Go Back   Search Engine Watch Forums > Search Engine Marketing Strategies > Search Engine Optimization
FAQ Members List Calendar Forum Search Today's Posts Mark Forums Read

Reply
 
Thread Tools
Old 01-23-2008   #1
felisha
Member
 
Join Date: Jan 2008
Posts: 40
felisha is on a distinguished road
Question regarding Inbound link quality in Google

Hello guys! I am new to this forum and i would appreciate your help. I just started reading about SEO and i have this question in mind..

What do you think currently are the top characteristics of quality inbound link for Google ranking improvement?

Hope you can help me understand more 'bout this issue.
felisha is offline   Reply With Quote
Old 01-23-2008   #2
Jazajay
 
Jazajay's Avatar
 
Join Date: Jul 2007
Location: Leicester, England
Posts: 713
Jazajay has disabled reputation
Re: Question regarding Inbound link quality in Google

relavant and one way
Jazajay is offline   Reply With Quote
Old 01-23-2008   #3
felisha
Member
 
Join Date: Jan 2008
Posts: 40
felisha is on a distinguished road
Re: Question regarding Inbound link quality in Google

any other? well aside from that... i just need to know more. thaks for that Jazajay.
felisha is offline   Reply With Quote
Old 01-23-2008   #4
Jazajay
 
Jazajay's Avatar
 
Join Date: Jul 2007
Location: Leicester, England
Posts: 713
Jazajay has disabled reputation
Re: Question regarding Inbound link quality in Google

I wouldn't class it as top but age of domain, page and the link
Jazajay is offline   Reply With Quote
Old 01-23-2008   #5
AussieWebmaster
Forums Editor, SearchEngineWatch
 
AussieWebmaster's Avatar
 
Join Date: Jun 2004
Location: NYC
Posts: 8,154
AussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant future
Re: Question regarding Inbound link quality in Google

relevancy is the biggest factor
AussieWebmaster is offline   Reply With Quote
Old 01-23-2008   #6
jewboy
Member
 
Join Date: Apr 2005
Location: Manhattan
Posts: 192
jewboy is a jewel in the roughjewboy is a jewel in the roughjewboy is a jewel in the roughjewboy is a jewel in the rough
Re: Question regarding Inbound link quality in Google

authority of the domain is also important - ie. cnn.com vs. mylocalnewschannel.com . also position of the link on the page is another biggie not mentioned.
jewboy is offline   Reply With Quote
Old 01-24-2008   #7
AussieWebmaster
Forums Editor, SearchEngineWatch
 
AussieWebmaster's Avatar
 
Join Date: Jun 2004
Location: NYC
Posts: 8,154
AussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant future
Re: Question regarding Inbound link quality in Google

good catch mate... link potion is very often overlooked.... those footer links are definitely not premium placement
AussieWebmaster is offline   Reply With Quote
Old 01-24-2008   #8
felisha
Member
 
Join Date: Jan 2008
Posts: 40
felisha is on a distinguished road
Re: Question regarding Inbound link quality in Google

I think the term "relevancy" has a huge range.. So can i ask what a relevant site covers? i'm confused. a relevant link comes from a relevant site but how can you say that a site is relevant?

Please do explain.

felisha is offline   Reply With Quote
Old 01-24-2008   #9
AussieWebmaster
Forums Editor, SearchEngineWatch
 
AussieWebmaster's Avatar
 
Join Date: Jun 2004
Location: NYC
Posts: 8,154
AussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant future
Re: Question regarding Inbound link quality in Google

Quote:
Originally Posted by felisha View Post
I think the term "relevancy" has a huge range.. So can i ask what a relevant site covers? i'm confused. a relevant link comes from a relevant site but how can you say that a site is relevant?

Please do explain.

If you have a site about financial services and you have a link from a sports site it has no relevancy. But from another financial site - even one that is broader than your specific niche - will be relevant.
AussieWebmaster is offline   Reply With Quote
Old 01-24-2008   #10
Qurratulain
Newbie
 
Join Date: Jan 2008
Location: Google Data Center
Posts: 1
Qurratulain is on a distinguished road
Re: Question regarding Inbound link quality in Google

I think, relevancy and placement matter most, then comes the number of OBLs on that particular page, where you're linked!
Qurratulain is offline   Reply With Quote
Old 01-24-2008   #11
felisha
Member
 
Join Date: Jan 2008
Posts: 40
felisha is on a distinguished road
Re: Question regarding Inbound link quality in Google

Quote:
Originally Posted by AussieWebmaster View Post
If you have a site about financial services and you have a link from a sports site it has no relevancy. But from another financial site - even one that is broader than your specific niche - will be relevant.
So that means that the theme or topic of your site and the site where your link is on must be related. thanks for that.

how about the anchor text of the link, does that matter?
felisha is offline   Reply With Quote
Old 01-24-2008   #12
Jazajay
 
Jazajay's Avatar
 
Join Date: Jul 2007
Location: Leicester, England
Posts: 713
Jazajay has disabled reputation
Re: Question regarding Inbound link quality in Google

Yeah it does very much it is a way to tell the Search Engine's about that page/your keywords.
For example it is unlikely that a page with the anchor text "The best car mechanics in Birmingham" would be a page selling cakes in Texas in the Search Engines eyes. So they use the anchor text car mechanics in Birmingham as a way to sort out the rankings.

edit: Google uses "The Random surfer" as 1 way of sorting the results. IE: a site with lots of links with that keyword in the anchor text will have a higher chance of being found by someone who is looking for that keyword/page. Also a site with few links but links back from BIG sites again will be found quickly if a surfer was just going around the net randomly.

It also shouldn't be the same for every link back to that page but should be related.
For example if you sell sport drinks
you could have 1 link back to your sport drinks page saying "for all your sport drinks needs...".
then a another
"the best sport drink company around".
or just
"sport refreshments"

The key here is that you have the word sport in 3 times in 3 differnt links and also one has a variant of your keyword that surfers may search for as well.

Again it all depends on your keywords you are trying to hit. But don't just have all the anchor text as sport drinks as that looks spammy and unnatural.

Also relevance if you sell cakes getting a link from a site that sells cookies, depending on the site set up/content, may be relevant. Getting a link back from a page that mentions the word cookie once possible wouldn't be.

Last edited by Jazajay : 01-24-2008 at 04:50 AM. Reason: See above
Jazajay is offline   Reply With Quote
Old 01-24-2008   #13
felisha
Member
 
Join Date: Jan 2008
Posts: 40
felisha is on a distinguished road
Re: Question regarding Inbound link quality in Google

wow,thats better. i have read that links can be one-way, two-way. i have understood bout that already, but how about three-way links? can you explain that to me... is that kind of link can help your site's ranking?
felisha is offline   Reply With Quote
Old 01-24-2008   #14
Jazajay
 
Jazajay's Avatar
 
Join Date: Jul 2007
Location: Leicester, England
Posts: 713
Jazajay has disabled reputation
Re: Question regarding Inbound link quality in Google

Sort of linking in to page position from Jewboy surrounding text
IE: which looks better in the SE eyes

the best sport drink providers (dead link)
Or

"The latest statistics from the world of Rugby states that 53% of people think that Jaza is just amazing. While 33% think that they should drink sport drinks before during and after the game to live! A good sport drink provider we recommend is the best sport drink provider ltd (dead link)
They offer good sport drinks for this sport and we all know we need to drink at least a few times of a day so why not make it a sport drink you can relate to this sport. For all you atlhettes in this sport out there...."

Ok I know the copy's not great but it is surrounded by your keywords, which is also what you want.

Last edited by Jazajay : 01-24-2008 at 05:19 AM.
Jazajay is offline   Reply With Quote
Old 01-24-2008   #15
Jazajay
 
Jazajay's Avatar
 
Join Date: Jul 2007
Location: Leicester, England
Posts: 713
Jazajay has disabled reputation
Re: Question regarding Inbound link quality in Google

Ok now this is going to be where I take a logical guess and Beu/ Aussie etc... will pop around and ruin my day. I'm not a spammer but what I think of a 3 way link is this -

You have 3 sites, site A links to site B, site B links to site C and site C links back to site A.

Could this be detrimental to your rankings?
Well it depends. Linking like this would be found naturally but if all 3 sites are on the same C-block then it could matter and you could be penalized.

The other way it could hurt you is if all your links are like that. Again looks spammy and a manipulation of the results.

Last edited by Jazajay : 01-24-2008 at 06:17 AM. Reason: Odd word here and there
Jazajay is offline   Reply With Quote
Old 01-24-2008   #16
felisha
Member
 
Join Date: Jan 2008
Posts: 40
felisha is on a distinguished road
Re: Question regarding Inbound link quality in Google

thats spamming already... but is that the explanation of the three-way link? im sori but i did't get the point.
felisha is offline   Reply With Quote
Old 01-24-2008   #17
Jazajay
 
Jazajay's Avatar
 
Join Date: Jul 2007
Location: Leicester, England
Posts: 713
Jazajay has disabled reputation
Re: Question regarding Inbound link quality in Google

Ok I was slightly out
this is what SEO book.com's definition is
Quote:
"Some webmasters own multiple sites and try to build up one of their specific sites by offering link exchanges from their other sites. In doing this they add a link to you on their other site and get you to link to the main site they are trying to build up."
Heres the link
You will probably find the Information there more beneficial. I do my link building myself and tend to ignore the we can get you 1000 one way links....all for absolutely nothing except your soul, emails I get.

Sorry for the slightly off post.

Edit: Also the sites that I have come across that want me to do that (now I know the official name) tend to have very little inbound links / content on the site where you would get the link from, bring in the random surfer theory. I tend to smile and leave. I cant see how this is beneficial to you to be honest. the person doing the 3 way link maybe if they don't get penalized for trying to manipulate rankings.

I should really learn to search for terms I don't know. But then you have to have the dumbass who sets the precedence that you have to be smarter than I suppose and I don't want to take that away from any one.

Jaza

Last edited by Jazajay : 01-24-2008 at 06:20 AM. Reason: Odd word here and there
Jazajay is offline   Reply With Quote
Old 01-24-2008   #18
felisha
Member
 
Join Date: Jan 2008
Posts: 40
felisha is on a distinguished road
Re: Question regarding Inbound link quality in Google

thanks. that can help me much in optimizing my not yet registered site i think. well, im still planning. but still im open to other answers regarding the title of this thread.
felisha is offline   Reply With Quote
Old 01-24-2008   #19
Jazajay
 
Jazajay's Avatar
 
Join Date: Jul 2007
Location: Leicester, England
Posts: 713
Jazajay has disabled reputation
Re: Question regarding Inbound link quality in Google

Quote:
thanks. that can help me much in optimizing....
That's alright any opportunity to make me seem like a dumb ass is welcome by everyone else here at SEW.
Jazajay is offline   Reply With Quote
Old 01-24-2008   #20
AussieWebmaster
Forums Editor, SearchEngineWatch
 
AussieWebmaster's Avatar
 
Join Date: Jun 2004
Location: NYC
Posts: 8,154
AussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant future
Re: Question regarding Inbound link quality in Google

hey jazajay - I like the reference to random surfer - not too many people use that reference when developing methods
AussieWebmaster is offline   Reply With Quote
Reply


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Similar Threads
Thread Thread Starter Forum Replies Last Post
Increasing Link Popularity montyauto Link Building 10 08-04-2010 10:57 AM
Yahoo's Zawodny In Paid Links & Nofollow Debate dannysullivan Link Building 42 11-22-2006 08:32 AM
Proposal For Google Site Quality Graph TearingHairOut Google Web Search 0 10-25-2005 09:42 PM
Am I being penalized by google or what? Red banana Search Engine Optimization 4 12-24-2004 05:36 AM
Advanced Link Building Forum - Live from SES Sweden 2004 rustybrick SEM Related Organizations & Events 0 10-28-2004 09:20 AM