Only 12 out of the 100 retail sites were well optimized.

[hiero]

Based on a new study that Oneupweb did they found that only 12 out of 100 top retail sites were well optimized.

http://www.emarketer.com/Article.aspx?1003083

[AussieWebmaster]

Not surprising - up until recently less than 20% tracked beyond the first click thru.