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Old 10-11-2004
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Arrow Only 12 out of the 100 retail sites were well optimized.
Based on a new study that Oneupweb did they found that only 12 out of 100 top retail sites were well optimized.

http://www.emarketer.com/Article.aspx?1003083
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Old 10-13-2004
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Not surprising - up until recently less than 20% tracked beyond the first click thru.
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