Future of YPN?

[cscgal]

What do you think the future holds for YPN? They pay a decent amount per click, but their targeting sucks, and the main thing holding them back right now is their exclusivity clause. Especially after Google decided to go lax with theirs.

But even still, at Google's worst, they said no other contextual ads on the same page that resemble Google. YPN doesn't even allow IntelliTXT.

Is it possible for them to retain even a small market share without changing their policy? Especially since they don't have Google's targeting on their side?

[AussieWebmaster]

Dani you are the best... I have to be spending some time at your forum starting tomorrow

[sem4u]

Expanding across the pond to the UK would be good...however if the targeting is awful then I don't want to know.

[cscgal]

Oh that's right. I forgot that Yahoo! is US-only. Rather stupid, actually, that not only do they not accept non-US publishers, but they consider all non-US clicks invalid. Doesn't make much sense when their [non-]contextual targeting requires their code be put directly onto your site and no through an ad server with geotargeting capability.

[cscgal]

Originally Posted by AussieWebmaster

Dani you are the best... I have to be spending some time at your forum starting tomorrow

Awesome.

[jimbeetle]

they consider all non-US clicks invalid

Yeah, and they expected each individual publisher to put geo-targeting software in place to prevent that:

Yahoo Publishers Network Wants You To Block Non-US Traffic

I might have missed it, has anybody heard if Y! ever followed up on YahooSarah's "we are going to work with our team in the coming weeks to create some solutions that our publishers can choose to use."

[cscgal]

What Yahoo! fails to realize is that I have a lot of traffic and would be more than willing to give them a share of Google's impressions to run a test campaign. I could even run them through my ad server and only give them US traffic. However, because they won't allow other contextual programs on the same page, and are demanding all or none, they are ending up with none.

[Marcia]

Originally Posted by cscgal

What Yahoo! fails to realize is that I have a lot of traffic and would be more than willing to give them a share of Google's impressions to run a test campaign. I could even run them through my ad server and only give them US traffic. However, because they won't allow other contextual programs on the same page, and are demanding all or none, they are ending up with none.

The lights just came on! By this reasoning, what they're doing with their restrictive exclusivity demands is shooting themselves in the foot by missing out on what would essentially be free branding exposure.

Regardless of whether or not there were other advertising on the same pages, visitors to sites would still see "Ads by Yahoo!" whether or not the ads were clicked on. Many sites have a good number of visitors who also have their own websites that run advertising, and would be exposed to Yahoo's brand and potentially try their program out on their own sites.

Increasing the reach to include more publishers could mean being more attractive to advertisers and increase the ad inventory for the content network. More than likely the seriously bad targeting is because of a sparse ad inventory, and wider exposure could help with remedying that.

[cscgal]

Exactly. Ideally, I'd like to give YPN about 15% of my AdSense impressions and see how well they perform. If they perform/convert well, I'll give them a bigger share. However, because they are demanding all or nothing, they are missing out on an opportunity to show me what they're capable of.

I, along with many other publishers, are not willing to completely sacrifice a steady stream of AdSense income to test out something we're not even sure is a good fit for us.

[AussieWebmaster]

I got a higher per click rate from Yahoo but less clicks... less income

[Marcia]

Originally Posted by AussieWebmaster

I got a higher per click rate from Yahoo but less clicks... less income

How was the targeting?

[cscgal]

Bad targeting is probably the reason for so fewer clicks.

[AussieWebmaster]

Originally Posted by cscgal

Bad targeting is probably the reason for so fewer clicks.

on the part of yahoo... I work the pages well

[Dan01]

YPN doesn't even allow IntelliTXT.

Oops, I have YPN on my forum along with Kontera. Thanks for mentioning that.

I asked Yahoo a long time ago if they were going to get a search similar to Google. They said they are working on it. I don't want to put a search on my site that doesn't pay, especially if there is an option for pay.

I have less control over my forum, so I decided to put Yahoo on there instead of Google. I didn't want to be in violation if someone stuck some porn up there. I could take a chance in losing Yahoo, but if I didn't want to violate Adsense TOS.

[Discovery]

ANSWER:

Anybody have a wooden stake?

[AussieWebmaster]

yeah there seems to be a new backlash against Yahoo - am having dinner with senior guy tomorrow will ask him what they are thinking with this stuff

[Dan01]

They are just shutting down their Europe YPN right? If they get rid of their publisher network, then they are about as relevant as the NY Times. I heard they are thinking of buying the NY Times. Personally, I think it would be a mistake to get rid of the YPN.

[AussieWebmaster]

turning off Europe ypn would be a mistake - like the ppc areas they dropped a bunch of years ago

[Abbey]

Some people say that Yahoo is moving too slow with YPN but I don't think so. Yahoo is a powerful corporation that has much more diversified income streams than Google and Yahoo really can beat Google in this thing that is most important to Google: contextual advertising.
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Pat Testers

[AussieWebmaster]

YPN is a goner