Search Engine Watch
SEO News

Go Back   Search Engine Watch Forums > Search Engines & Directories > Google > Google AdWords
FAQ Members List Calendar Forum Search Today's Posts Mark Forums Read

Reply
 
Thread Tools
Old 12-09-2007   #1
Discovery
Jerry Nordstrom
 
Discovery's Avatar
 
Join Date: Sep 2004
Location: San Diego
Posts: 1,029
Discovery has much to be proud ofDiscovery has much to be proud ofDiscovery has much to be proud ofDiscovery has much to be proud ofDiscovery has much to be proud ofDiscovery has much to be proud ofDiscovery has much to be proud ofDiscovery has much to be proud ofDiscovery has much to be proud ofDiscovery has much to be proud of
Negative Keyword Best Practices

Our negative keyword list is fairly small in comparison to the number of campaigns and keywords we have. We have been trying to focus on increasing our negative keyword lists to increase relevance. Unfortunately there are a couple issues we keep getting hung up on that perhaps some of you can shed some light on for us.

#1. Negative keywords are applied at the campaign level, so it becomes very difficult to apply highly focused negative keywords with campaigns that have a large number of adgroups. The alternative would be to create more campaigns however that would far exceed the Google campaign limits.

#2. The Search Query report seems to be useless in our case. Over 70% of the terms are reported as "Other Unique Queries".
What does get reported are the most obvious query terms.

Q. What best practices do you have for setting up your campaigns to properly isolate adgroups so you can use negative keywords effectively?

Q. What types of reports do you generate to create a more complete list of search query terms?

Q. What has been the biggest pitfall for you in using negative keywords?

Thanks for your input

Discovery
Discovery is offline   Reply With Quote
Old 12-09-2007   #2
Marcia
 
Marcia's Avatar
 
Join Date: Jun 2004
Location: Los Angeles, CA
Posts: 5,476
Marcia has a reputation beyond reputeMarcia has a reputation beyond reputeMarcia has a reputation beyond reputeMarcia has a reputation beyond reputeMarcia has a reputation beyond reputeMarcia has a reputation beyond reputeMarcia has a reputation beyond reputeMarcia has a reputation beyond reputeMarcia has a reputation beyond reputeMarcia has a reputation beyond reputeMarcia has a reputation beyond repute
Thumbs up Re: Negative Keyword Best Practices

Excellent topic!
Marcia is offline   Reply With Quote
Old 12-10-2007   #3
rodhull
PPC Campaign Manager
 
Join Date: Nov 2006
Location: London, UK
Posts: 107
rodhull is on a distinguished road
Re: Negative Keyword Best Practices

Quote:
Originally Posted by Discovery View Post
#1. Negative keywords are applied at the campaign level, so it becomes very difficult to apply highly focused negative keywords with campaigns that have a large number of adgroups. The alternative would be to create more campaigns however that would far exceed the Google campaign limits.
Negative keywords can also be applied at ad group level. Simply add keywords as follows within the relevant add group (you can use the "quick add" box:

-blue
-"blue"
-[blue]

...depending on what negative match type you use. More info on that here... http://adwords.blogspot.com/2007/11/...s-more-on.html

#2. I agree the search query report could be better. It occasionally throws up some good keywords, but most show up as "other unique queries". Surely they could make this better!

You could use some sort of analytics, but this would obviously only show what keywords were used if people clicked on your ad, not if there was a search but no click.
rodhull is offline   Reply With Quote
Reply


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Similar Threads
Thread Thread Starter Forum Replies Last Post
List of Directories that do deep Links bobmutch Link Building 24 07-19-2005 05:28 AM
Microsoft Directory Profitabliltiy Estimate krisval Other Search Engines & Directories 10 07-03-2005 06:51 PM
Am I being penalized by google or what? Red banana Search Engine Optimization 4 12-24-2004 04:36 AM