Blocked Domains feature launching October 2007

[YahooPete]

Hi there,

As an advertiser, you want quality traffic –qualified clicks from users most likely to become customers. Our new Blocked Domains feature, planned for launch later this month, is just one of several ways Yahoo! is working to improve the value of the traffic that we deliver to you.

Yahoo! Blocked Domains:

•Can block your ads from up to 250 web sites
•Works with Sponsored Search and Content Match
•Blocks sites on your entire account
•Complements pricing discounts

We’ve posted a more detailed article on the new features on our Yahoo! Search Marketing blog: http://www.ysmblog.com/blog/2007/10/...affic-quality/

All the best,
YahooPete

[chris1]

This is great news!

[AussieWebmaster]

Yes at least they have not added the max bid pricing model yet.... MSN just went the way of Google.

[sem4u]

At last! Is this going to be available in the UK at the same time as the USA?

[MSI]

I won't hold my breath that it will work. I tried the blocking they can do now and it had a negative affect on my client's account and Yahoo could not explain why. How can I block aprox 300 clicks per day with 3 conversions and have the account clicks RAISE by more than 300 and conversions were cut in half.I had them remove the blocking and the account showed improvement

I would suggest great CAUTION when first using this feature. They still haven't gotten some publishers to UN-MASK their traffic that STILL shows in teh Non-reffered category when it is truly REFERED traffic. How can blocking go into place if that has not been resolved?

I will try the blocking again, but I will do it ONE publisher at a time until I figure out which ones cause problems when they are blocked........

[MSI]

And what good is being able to block only 250 sites when I have can have over 1500 referes per day????????? Is that why when you block one big publisher they throw 50 new little sites on you and clicks go up with more bad business????? What good will it do then?

[YahooPete]

Hi there, “Sem4u,”

Thanks for your feedback.

Initially, Blocked Domains will be available in the US and Korea. We plan to roll out Blocked Domains in other markets next year.

I’ll keep you posted.

All my best,
YahooPete

[Discovery]

On some Google accounts we block up to 120 content sites/day. I was told by an "important Y! Exec" that they have a different way of doing site blocking than Google, and that, Y! has far fewer questionable publishers than google, it will be rare if an advertiser reaches the 250 limit.

Just pure bull.

It didnt help that during this intimate meeting of only a few advertisers and two "important Y! Execs" One continued to scratch down notes with somewhat placid interest. I was curious and I watched him "write". The quick long strokes looked more like that of doodles. So after the meeting I quickly walked right up behind his seat and got a first hand look at his "notes" on our input. About 3 bullet points and the rest; a full page of high school grade doodles.

I'm very happy to see Y! implement this feature, however, dont ruin your introduction of site exclusion with BS - that was the Yahoo of old. Just give it to us straight, we'll understand and adapt.

Detailed referral reports
Unlimited site exclusion

Discovery

[MSI]

Here is my example to show how little blocking 250 publishers will help....

In the month of Spetember I had 1700 (rounded) various publishers in my referer reports. Of those 1700 about 200 had conversions (good business). So I want to keep those 200, Yahoo will let me block 250, so what do I do with the other 1250?????

Well according to Yahoo I will just have to put up with it and I'm lucky they're about to implement blocking at all.

This is just like QBP!!!!!! Looks good, but it is really just fluff to make them look good and has no real teeth for advertisers.

By the way YahooPete. I noticed how you just ignored my questions, and have been might I add..... Are they going to get the Non-Referered category straightened out??? I can prove they still haven't as of right now......