Search Engine Watch
SEO News

Go Back   Search Engine Watch Forums > Search Engine Marketing Strategies > Search Engine Optimization
FAQ Members List Calendar Forum Search Today's Posts Mark Forums Read

Reply
 
Thread Tools
Old 09-30-2007   #1
mustard76
Newbie
 
Join Date: Sep 2007
Posts: 1
mustard76 is on a distinguished road
Analyzing the competition

I am starting a new SEO project. After conducting thorough keyword research I have determined a set of keywords that I would like to target. Now I am working on a spreadsheet of the top organic search competitors for the keyword I think will be the most profitable for me.

I am researching my competitors to get an idea what it will take for me to break into the top 10 on the search results for my targeted keyword phrase.

For each competitor in my spreadsheet I have a column for:
- Google search result rank
- Page Rank
- # of Google links
- # of Yahoo! links
- Keyword Density

What other factors should I include in my competitors spreadsheet that will help my figure out how to outperform them in the rankings?

Thank you in advance for your advice.
mustard76 is offline   Reply With Quote
Old 10-02-2007   #2
pcun
Peter C
 
Join Date: Mar 2005
Location: Dublin, Ireland
Posts: 66
pcun is on a distinguished road
Re: Analyzing the competition

You should be looking not only at the link numbers but also:
  • Anchor Text of Inbound Link
  • Topical Relevance of Inbound Links to Site
  • Rate of New Inbound Links to Site

These items have greater bearing than just the number of incoming links.
pcun is offline   Reply With Quote
Old 10-05-2007   #3
cooluks
Member
 
Join Date: Jun 2007
Location: Makati
Posts: 39
cooluks is a jewel in the roughcooluks is a jewel in the roughcooluks is a jewel in the roughcooluks is a jewel in the rough
Re: Analyzing the competition

You should put your keyword rankings for 3 SEs, link popularity.....

Proper use of anchor text of your targeted keywords...
cooluks is offline   Reply With Quote
Old 10-06-2007   #4
jhen
Member
 
Join Date: Sep 2007
Posts: 78
jhen is on a distinguished road
Re: Analyzing the competition

Take a look and analyze the sites included in top 10 of SERPs. Check on their domain age, keywords used and how they have included them into the site, their links, etc.
jhen is offline   Reply With Quote
Old 10-06-2007   #5
cryptblade
SEO, International SEO, Mobile SEO, SEO Stocks
 
Join Date: Dec 2004
Location: NYC
Posts: 456
cryptblade has much to be proud ofcryptblade has much to be proud ofcryptblade has much to be proud ofcryptblade has much to be proud ofcryptblade has much to be proud ofcryptblade has much to be proud ofcryptblade has much to be proud ofcryptblade has much to be proud of
Re: Analyzing the competition

Knowing what to analyze is the difference between professional SEOs and amateur SEOs.

Setting up a spreadsheet is a really good idea, though.
cryptblade is offline   Reply With Quote
Old 10-06-2007   #6
purdue512
Newbie
 
Join Date: Mar 2007
Posts: 3
purdue512 has disabled reputation
Re: Analyzing the competition

Not sure if it was said already, but relevance is key on inbounds.
purdue512 is offline   Reply With Quote
Old 10-06-2007   #7
briche
Member
 
Join Date: Oct 2007
Posts: 29
briche is on a distinguished road
Re: Analyzing the competition

neither i looking for a very possible technique to have competitive keywords, all mention i think, we can consider, and i'am working it right now.

Last edited by briche : 10-06-2007 at 05:05 PM.
briche is offline   Reply With Quote
Old 10-06-2007   #8
beu
 
beu's Avatar
 
Join Date: Sep 2004
Location: Atlanta, GA U.S.A.
Posts: 2,197
beu is a name known to allbeu is a name known to allbeu is a name known to allbeu is a name known to allbeu is a name known to allbeu is a name known to all
Re: Analyzing the competition

These are all good ideas but I would also look at how "friendly" sites are in terms of search and users. In terms of search engines architecture is so very important. How good are your keywords if search engines can't find them?

Keep in mind your competition could be wrong and that their keywords may not be the "best" keywords to target! One of the best ways to target buyers is to target keywords your customers use when they call you on the phone and/or come into your store.

PageRank, page size, use of a "site" sitemap, use of external css, URLs with less than 3 parameters, URLs with keywords, meta, TITLE, search friendly links, image ALT "tags", use of h1,h2,h3,h4..., page load time and others should be on your list.

Best of luck!
beu is offline   Reply With Quote
Old 10-12-2007   #9
geeurbie
Member
 
Join Date: Jun 2007
Posts: 14
geeurbie has disabled reputation
Re: Analyzing the competition

Age of site competition is a very important to consider.
geeurbie is offline   Reply With Quote
Old 10-14-2007   #10
cryptblade
SEO, International SEO, Mobile SEO, SEO Stocks
 
Join Date: Dec 2004
Location: NYC
Posts: 456
cryptblade has much to be proud ofcryptblade has much to be proud ofcryptblade has much to be proud ofcryptblade has much to be proud ofcryptblade has much to be proud ofcryptblade has much to be proud ofcryptblade has much to be proud ofcryptblade has much to be proud of
Re: Analyzing the competition

Maybe you should share and contribute instead of spam promoting your own site?
cryptblade is offline   Reply With Quote
Old 10-14-2007   #11
beu
 
beu's Avatar
 
Join Date: Sep 2004
Location: Atlanta, GA U.S.A.
Posts: 2,197
beu is a name known to allbeu is a name known to allbeu is a name known to allbeu is a name known to allbeu is a name known to allbeu is a name known to all
Re: Analyzing the competition > follow me...

Like cryptblade said, please don't SPAM!

Quote:
Originally Posted by thinkBIGsites View Post
follow me > SNIP
beu is offline   Reply With Quote
Reply


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Similar Threads
Thread Thread Starter Forum Replies Last Post
allintitle-operator to estimate level of competition? NewKidOnTheBlock Google AdWords 1 07-19-2007 11:12 PM