Search Engine Watch
SEO News

Go Back   Search Engine Watch Forums > Search Engines & Directories > Google > Google AdWords
FAQ Members List Calendar Forum Search Today's Posts Mark Forums Read

Reply
 
Thread Tools
Old 08-02-2007   #1
NewKidOnTheBlock
Member
 
Join Date: Oct 2006
Location: Germany
Posts: 563
NewKidOnTheBlock is a glorious beacon of lightNewKidOnTheBlock is a glorious beacon of lightNewKidOnTheBlock is a glorious beacon of lightNewKidOnTheBlock is a glorious beacon of lightNewKidOnTheBlock is a glorious beacon of light
a question about "operation camouflage"

I just read that article that Aussiewebmaster posted (good stuff btw):

http://www.engineready.com/company/o...mouflage1.html

What Im wondering, though: Why have your ads display low instead of not having them display at all? Technically this would lower "competitive click fraud" and get you off your competitor's radar completely...

Would that be too obvious as the competitor knows you exist?
Or is the assumption behind this that having your ads appear low will still mean some profit for you (and thus better than not having them appear, at all)?
NewKidOnTheBlock is offline   Reply With Quote
Old 08-03-2007   #2
EngineReady
Newbie
 
Join Date: Aug 2007
Location: San Diego
Posts: 3
EngineReady is on a distinguished road
Re: a question about "operation camouflage"

Good question. The thinking was if the ad never gets impressions, or a zero CTR, it might end up being automatically disabled for non-performance, exposing the regional or national ads it is supposed to cover-up. That means an additional step of having to check up on the ad frequently or potentially being exposed sooner than you hoped.

Also, if competitors are in major cities, like NY or Chicago, a radius of just one mile can rule out a dense business district, so we may need that exposure, as you eluded to. You can tweak this strategy to best fit the situation.
EngineReady is offline   Reply With Quote
Old 08-03-2007   #3
NewKidOnTheBlock
Member
 
Join Date: Oct 2006
Location: Germany
Posts: 563
NewKidOnTheBlock is a glorious beacon of lightNewKidOnTheBlock is a glorious beacon of lightNewKidOnTheBlock is a glorious beacon of lightNewKidOnTheBlock is a glorious beacon of lightNewKidOnTheBlock is a glorious beacon of light
Re: a question about "operation camouflage"

Anyways, it does seem like a nice strategy. I havent had time to get deeply into PPC, yet, but the more I read about it the more I realize how savvy marketers can outperform non-savvy ones in this game - which I think is great, b/c Im not into playing games of chance ;-).
NewKidOnTheBlock is offline   Reply With Quote
Old 08-03-2007   #4
kpraveenkumars
Member
 
Join Date: Jun 2006
Posts: 5
kpraveenkumars is on a distinguished road
Re: a question about "operation camouflage"

My other input would be to display at position 6, 7 this would increase CTR as they are more near to white space.


Last edited by AussieWebmaster : 08-03-2007 at 10:26 AM.
kpraveenkumars is offline   Reply With Quote
Old 08-03-2007   #5
AussieWebmaster
Forums Editor, SearchEngineWatch
 
AussieWebmaster's Avatar
 
Join Date: Jun 2004
Location: NYC
Posts: 8,154
AussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant future
Re: a question about "operation camouflage"

Quote:
Originally Posted by EngineReady View Post
Good question. The thinking was if the ad never gets impressions, or a zero CTR, it might end up being automatically disabled for non-performance, exposing the regional or national ads it is supposed to cover-up. That means an additional step of having to check up on the ad frequently or potentially being exposed sooner than you hoped.

Also, if competitors are in major cities, like NY or Chicago, a radius of just one mile can rule out a dense business district, so we may need that exposure, as you eluded to. You can tweak this strategy to best fit the situation.
welcome to the forums... hang around and contribute some insights mate!
AussieWebmaster is offline   Reply With Quote
Old 08-03-2007   #6
AussieWebmaster
Forums Editor, SearchEngineWatch
 
AussieWebmaster's Avatar
 
Join Date: Jun 2004
Location: NYC
Posts: 8,154
AussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant future
Re: a question about "operation camouflage"

You want the presence but if you are know to be a major competitor and you are sitting low... maybe they drop bids and it lowers what you end up paying for the number one spot everywhere else.

I love this one and will be testing it on a very large scale in a very competitive market.... though a few of my opposite numbers are members here so they will be looking for this!!
AussieWebmaster is offline   Reply With Quote
Old 08-03-2007   #7
NewKidOnTheBlock
Member
 
Join Date: Oct 2006
Location: Germany
Posts: 563
NewKidOnTheBlock is a glorious beacon of lightNewKidOnTheBlock is a glorious beacon of lightNewKidOnTheBlock is a glorious beacon of lightNewKidOnTheBlock is a glorious beacon of lightNewKidOnTheBlock is a glorious beacon of light
Re: a question about "operation camouflage"

I think it sounds extremely interesting, too.

Could this also work in a country like Germany, which is a lot smaller than the US is, though?
NewKidOnTheBlock is offline   Reply With Quote
Old 08-04-2007   #8
SearchEnginePPC
PPC Consultant
 
Join Date: Jun 2005
Location: Los Angeles
Posts: 45
SearchEnginePPC has a spectacular aura aboutSearchEnginePPC has a spectacular aura aboutSearchEnginePPC has a spectacular aura about
Re: a question about "operation camouflage"

Why not just use IP address exclusion for those top competitors? Then they don't see your ads at all, and may think you've stopped using PPC altogether.
SearchEnginePPC is offline   Reply With Quote
Old 08-04-2007   #9
AussieWebmaster
Forums Editor, SearchEngineWatch
 
AussieWebmaster's Avatar
 
Join Date: Jun 2004
Location: NYC
Posts: 8,154
AussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant future
Re: a question about "operation camouflage"

you want to appear but not as number one and then they will lower their bids perhaps
AussieWebmaster is offline   Reply With Quote
Reply


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Similar Threads
Thread Thread Starter Forum Replies Last Post
Quick question about drop down menus and invisible text Stemage Search Engine Optimization 3 02-06-2006 11:02 AM
The Million Dollar Question Melwood Search Engine Optimization 4 11-22-2005 06:37 AM
Weekly SEO Quiz Question dyn4mik3 The Padded Room 5 06-17-2005 09:30 PM
Question regarding spidering multiple parameters DamienClothier Dynamic Website and Technical Issues 0 07-27-2004 10:58 AM