Search Engine Watch
SEO News

Go Back   Search Engine Watch Forums > Search Engines & Directories > Google > Google AdWords
FAQ Members List Calendar Forum Search Today's Posts Mark Forums Read

Reply
 
Thread Tools
Old 07-26-2007   #1
abbottsys
Oversees AdWords
 
abbottsys's Avatar
 
Join Date: Feb 2006
Location: New York
Posts: 923
abbottsys has much to be proud ofabbottsys has much to be proud ofabbottsys has much to be proud ofabbottsys has much to be proud ofabbottsys has much to be proud ofabbottsys has much to be proud ofabbottsys has much to be proud ofabbottsys has much to be proud ofabbottsys has much to be proud of
Is PPA Dead?

I notice there's not much talk about PPA (Pay Per Action) anymore. I tested it briefly a while back and shut down my test because of extremely low volume.

If the distribution channel (publishers) don't endorse an ad format then it's dead, since no distribution means advertisers are not interested.

PPA is a strange product, since it asks publishers to take a gamble on what happens on the advertisers website. Guess they didn't want to take that gamble, and prefer to stay with the good old PPC ads. Can't say I blame them.

So, what's your take, is PPA dead?

Last edited by abbottsys : 07-26-2007 at 05:50 PM. Reason: typo
abbottsys is offline   Reply With Quote
Old 07-26-2007   #2
SearchEnginePPC
PPC Consultant
 
Join Date: Jun 2005
Location: Los Angeles
Posts: 45
SearchEnginePPC has a spectacular aura aboutSearchEnginePPC has a spectacular aura aboutSearchEnginePPC has a spectacular aura about
Re: Is PPA Dead?

No, but it should be!

I wasn't getting much traffic either until July 3rd. Google started requiring ~5% of their AdSense advertisers to show PPA ads in addition to or instead of their regular CPC or CPM ads. Since then, my clients' accounts have seen quite an influx of traffic that started all of a sudden.

The problem is that the sites we're getting traffic from are mostly non-English international sites, which isn't our target audience at all. This is despite the fact that we chose US targeting on the campaign. And as a result, we're having a heck of a time getting a refund on that incredibly poor quality traffic. Google says that we've seen conversions, so it must have been good for our business. I say that they must have been fraudulent conversions (many had 100% or higher conversion rates on the Placement Performance Report).

So, my advice would be to stay away from PPA for a while until they get the kinks worked out in the system.
SearchEnginePPC is offline   Reply With Quote
Old 07-27-2007   #3
Discovery
Jerry Nordstrom
 
Discovery's Avatar
 
Join Date: Sep 2004
Location: San Diego
Posts: 1,029
Discovery has much to be proud ofDiscovery has much to be proud ofDiscovery has much to be proud ofDiscovery has much to be proud ofDiscovery has much to be proud ofDiscovery has much to be proud ofDiscovery has much to be proud ofDiscovery has much to be proud ofDiscovery has much to be proud ofDiscovery has much to be proud of
Re: Is PPA Dead?

As a long time advocate of Site exclusion, Site Targeting and even PPA I have to say I am not real excited about how Google has rolled out these features. Or perhaps in how they have communicated what the ultimate plan is. I don’t want to lose sight of the fact that Google and Google alone has had the double OOs to launch these features it is a fantastic starting point for SEM. YSM and even Adcenter who BOTH had new platforms from which to beat G to the punch in these areas chickened out.

With that said, the site exclusion can only be as effective as the placement reports are accurate. As we all know the placement reports are full of generic "other" "Error" and "Domain Ad" line items that we have no control over. Put that on top of trying to kill a thousand siteroaches a day and you can quickly see the workflow process needs to be automated and integrated a bit tighter into the campaign management.

PPA is a great concept too, and certainly nothing new.. CJ.com has proved it can work. But it MUST be mandatory, or have the proper incentives for the publishers to want to use it. Why would they want to put the burden on themselves to produce quality traffic? why would they trust advertisers to have quality converting websites? It is relatively easy to perform click fraud and impression fraud but conversion fraud raises the bar significantly. These are areas Google needs to tighten up both with Policy, incentives and clear communications

Advertiser views placement reports
Identifies poor sites - Check box for each one to exclude - select campaigns to apply exclusions to - hits site exclude button - Done

Identifies great sites - Checks off site - clicks site target - PPC, Audio, PPA, other, and goes through the campaign set up process.

On the other side, publishers can identify and reject our sorry advertising sites from their publisher sites.

G needs to give an over the horizon pitch to all. They should demonstrate how these 3 tools work together now and will in the future. If the process is highly automated then publishers and advertisers alike would have the checks and balances necessary to generate the returns we are all working so hard for.


Discovery
Discovery is offline   Reply With Quote
Old 07-27-2007   #4
AussieWebmaster
Forums Editor, SearchEngineWatch
 
AussieWebmaster's Avatar
 
Join Date: Jun 2004
Location: NYC
Posts: 8,154
AussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant future
Re: Is PPA Dead?

We are just about ready to start playing with this on both ends....
AussieWebmaster is offline   Reply With Quote
Old 07-27-2007   #5
Shmuel
PPC Manager
 
Join Date: Aug 2006
Location: San Diego, CA
Posts: 100
Shmuel is on a distinguished road
Re: Is PPA Dead?

We've seen some more clicks this month, but still no conversions. With how the Content Network has treated us int he past, I'm glad that this is going slow. It takes next to no effort on my part to manage. Every few weeks I go in and increase my bid slightly, just to see what that does for clicks/conversions.
Shmuel is offline   Reply With Quote
Old 07-30-2007   #6
abbottsys
Oversees AdWords
 
abbottsys's Avatar
 
Join Date: Feb 2006
Location: New York
Posts: 923
abbottsys has much to be proud ofabbottsys has much to be proud ofabbottsys has much to be proud ofabbottsys has much to be proud ofabbottsys has much to be proud ofabbottsys has much to be proud ofabbottsys has much to be proud ofabbottsys has much to be proud ofabbottsys has much to be proud of
Re: Is PPA Dead?

Quote:
Originally Posted by AussieWebmaster View Post
We are just about ready to start playing with this on both ends....
Let us know what you find. So far my results have been very dissapointing.
abbottsys is offline   Reply With Quote
Old 08-01-2007   #7
AdWordsRep
AdWords Customer Advocate
 
Join Date: Jul 2004
Location: Mountain View, CA
Posts: 747
AdWordsRep has much to be proud ofAdWordsRep has much to be proud ofAdWordsRep has much to be proud ofAdWordsRep has much to be proud ofAdWordsRep has much to be proud ofAdWordsRep has much to be proud ofAdWordsRep has much to be proud ofAdWordsRep has much to be proud ofAdWordsRep has much to be proud ofAdWordsRep has much to be proud of
Re: Is PPA Dead?

Hi all,

I'm back from vacation today, and slowly getting back to posting on SEW again.

I have just passed the link to this thread along to the appropriate folks - so this is a good chance to have your comments heard, whether positive or negative. So I hope you'll have at it.

It's really nice to be back. I've missed spending time here with all y'all.

AWR
AdWordsRep is offline   Reply With Quote
Old 08-01-2007   #8
abbottsys
Oversees AdWords
 
abbottsys's Avatar
 
Join Date: Feb 2006
Location: New York
Posts: 923
abbottsys has much to be proud ofabbottsys has much to be proud ofabbottsys has much to be proud ofabbottsys has much to be proud ofabbottsys has much to be proud ofabbottsys has much to be proud ofabbottsys has much to be proud ofabbottsys has much to be proud ofabbottsys has much to be proud of
Re: Is PPA Dead?

AWR -- Welcome back!!!! We missed you.
abbottsys is offline   Reply With Quote
Old 08-02-2007   #9
AussieWebmaster
Forums Editor, SearchEngineWatch
 
AussieWebmaster's Avatar
 
Join Date: Jun 2004
Location: NYC
Posts: 8,154
AussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant future
Re: Is PPA Dead?

AWR will we see you in San Jose?
AussieWebmaster is offline   Reply With Quote
Old 08-02-2007   #10
webpundit
Member
 
Join Date: Jun 2004
Posts: 31
webpundit is on a distinguished road
PPA & Arbitrage

Adotas contains an article about Google's PPA program and states how "Google starting to test CPA in content moves them one giant step towards not just the ad network but the arbitrage business"
http://www.adotas.com/2007/08/google-and-cpa/

I take this to mean that Google is leveraging the Content Network to collect conversion data through PPA ads. They will then use this data to plan their expansion of PPA ads into the AdWords arena, possibly leading to Adwords Arbitrage – akin to AdSense Arbitrage.

What are your thoughts on this? The author of the article seems to indicate that Google is going to get into arbitrage, and I'd love to hear other opinions to clearly understand why and how.
webpundit is offline   Reply With Quote
Old 08-04-2007   #11
SearchEnginePPC
PPC Consultant
 
Join Date: Jun 2005
Location: Los Angeles
Posts: 45
SearchEnginePPC has a spectacular aura aboutSearchEnginePPC has a spectacular aura aboutSearchEnginePPC has a spectacular aura about
Re: Is PPA Dead?

Just thought I'd come back to post real quick as a follow up. My client's account did receive a refund for the PPA traffic that was outside of our campaign settings (English, US). I wasn't sure if it was going to go through, but I'm glad it did since that poor quality traffic accounted for more than 30% of our PPA spend.
SearchEnginePPC is offline   Reply With Quote
Reply


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Similar Threads
Thread Thread Starter Forum Replies Last Post
Is Adsense dead? mirasol Google AdSense 15 12-22-2006 08:49 AM
404 vs. 301 for dead pages L Search Engine Optimization 2 10-04-2005 02:18 PM
Dealing with dead links in google... leftofcentre Google Web Search 0 09-01-2005 09:03 AM