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Old 07-24-2007   #1
abbottsys
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Google, AdWords and Error Pages (Good News)

FYI:

First, make sure you have the Google toolbar installed. Then, type one of your top keywords into the **browser address bar** and punch return. You'll get a regular Google SRP, complete with ads of course.

Google regards this as part of the Content Network, and reports it on the new "Placement Report" under a URL name of "Error Pages", since there is no real URL involved of course.

This channel is performing very well for us. Perhaps it will for you.
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Old 07-24-2007   #2
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Re: Google, AdWords and Error Pages (Good News)

I don't think that's true. We are not involved in the content network at all. Our ads do show on this page however 'Error Pages' is not in the URL field of the report (although I did only check the last 7 days).

Just in my head, if we aren't in the content network, and if Google regards hose pages as the content network, then our ads wouldn't show, right?
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Old 07-24-2007   #3
abbottsys
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Re: Google, AdWords and Error Pages (Good News)

Quote:
Originally Posted by Shmuel View Post
I don't think that's true. We are not involved in the content network at all. Our ads do show on this page however 'Error Pages' is not in the URL field of the report (although I did only check the last 7 days).

Just in my head, if we aren't in the content network, and if Google regards hose pages as the content network, then our ads wouldn't show, right?
I think you're correct. It's possible that this browser address bar stuff is simply classified as the Search Network. That would make sense. I'm still digging around to try and find out exactly what Google includes in the "Error Pages" item of the Content Network Placement Report, because it sure performs well for us. I know they have a program called "Adsense for Error Pages", just like they have "Adsense for Domains" for the parked pages.
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Old 07-25-2007   #4
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Domain, Error and Other

Just to clarify my earlier posts..

The new "Placement Report" allows you to see which websites in the Content Network ran your ads, and the performance of each.

However, there are 3 items on this report which are different from the rest. They represent consolidated numbers for large groups of websites, and the individual websites are not shown.
These items are...

1) "Domain Ads"
These are ads that google displayed on parked domains. Served through the "AdSense for Domains" program.

2) "Error Page Ads"
I assume these are ads that google displayed on error pages such as 404s and possibly some browser address bar searches. Served through the "AdSense for Error Pages" program.

3) "Other"
This is cryptic, and I'm not sure what this represents.

One of the reasons these items are worth attention is that they are all performing well for us. Does anyone have more information, especially for item#3

Last edited by abbottsys : 07-25-2007 at 10:17 AM. Reason: typo
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Old 07-25-2007   #5
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Re: Google, AdWords and Error Pages (Good News)

Post from Mel66 - email from G rep

When viewing the Placement Performance report, you may see a line item labeled 'Other' or even your own web site in the URL or Domain column of the report. Below are some scenarios to help illustrate why this may occur.

B. Unavailable data

In some cases, statistics provided by the Placement Performance report may not be exact. Due to the large volume of data a Placement Performance report can include, there are several factors that can affect reporting accuracy. These factors are listed below.

1. Impression cutoffs

Sites that have accrued a negligible amount of impressions per day may not be included in your report.

2. Property exclusions

Statistics from some properties that are a part of the Google Content Network may not be included by the Placement Performance report, such as Gmail.com.

3. Unidentifiable URLs

Although rare, there may be technical reasons that a specific web site does not properly pass back a domain or URL to us, resulting in an unidentifiable web site address, resulting in them not being included in your report.

4. Reporting delays

Reporting delays may also impact the accuracy of the Placement Performance report, depending on the time of day you run a report. We recommend you run this report after 3pm PST the following day to ensure you get the most accurate metrics for the previous day.

CATEGORY DEFINITIONS

You may see an 'Other' URL or even your own website in your Placement Performance report. Below are some scenarios to help illustrate why this may occur.

I. Your website's URL

At the time the user types your website address into the browser address bar, Internet service gets temporarily disrupted and your site's server simultaneously goes down. The user is directed to a page of ads that are targeted to what he entered into his browser address bar. The Placement Performance report attributes this impression to your website based on what the user typed into the browser address bar, which is why you may see your website appear in the report. This does not mean that your website is hosting ads as an AdSense partner.

II. 'Other' URL

There are two types of sites that are categorized as 'Other' in the Placement Performance report:

- Although rare, there may be technical reasons that a specific website does not properly pass back a domain or URL to us. Because these websites are not identifiable, they are aggregated under the 'Other' line item in your report.

- All pages that served your ad through our AdSense for Errors program will be categorized as 'Other' in the Placement Performance report. These pages serve users with targeted AdWords ads when they enter a search query in their browser's address bar instead of querying it through a search engine (like Google). Instead of displaying an error page, users will see a page displaying ads and relevant information. (THIS IS NOW SEPARATED INTO ERROR PAGES line item.)

We may not be able to identify the specific URL that displayed your ad through AdSense for errors. This is because the URL or search term users typed into their browser may not be a valid website address. With AdSense for Errors, when a user types a non-functional URL into their browser's address bar with the intent of reaching a website or conducting a search, the user will get redirected to a page with relevant content with or without ads. This improves the user experience because the user will see a page relevant to the content they were looking for instead of seeing an error page.

In these cases, because the domain is not a registered domain or functional website, a URL or domain is not passed back to Google. Instead, we will accumulate and report traffic from these AFE sites under the 'Other' line item in your Placement Performance report.

You can see whether the 'Other' line item is a result of error page ads under the 'Special Category' column in your report. The column will read 'Error page ads' in these cases. To include this column in your report, select the 'Special Category checkbox under 'Attributes' when creating your report from within your account.

Note: In the beta program for placement reports, users could see ALL placement URLs!!! Now the Other, Domain ads and error summary categories are used to cloak the placements!

Discovery
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Old 07-25-2007   #6
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Re: Google, AdWords and Error Pages (Good News)

Thanks Discovery for posting that.
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Old 07-25-2007   #7
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Thanks

Discovery - Thanks, very helpful.

Sounds like google is still bouncing stuff around Domain, Error and Other as they experiment with these segments of the Content Network. And, to make things more complex I read that sometimes they may re-classify bits of this into the Search Network.

The browser address bar stuff is interesting. Most times when I punch "invalid" stuff into my IE address bar I get a Google SRP, but sometimes I get a Microsoft SRP. Clearly there's competition for this traffic

Last edited by abbottsys : 07-25-2007 at 10:50 AM. Reason: typo
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