Adsense Blamed For Earnings Miss / Google Stock Falls 7%

[JohnW]

Google stock fell over 7% in after-hours trading today after their earnings announcement missed Wall Street analysts projections. Their CFO blamed it on “changes to Adsense implementation with certain partners that were less favorable to revenues”.

Article: http://www.ft.com/cms/s/57e9a43a-364...0779fd2ac.html

Is this the cost of a crackdown on scrapers, spammers and MFAs? Has any such crackdown occurred?

[investor74]

Adsense looked ok with 36% year over year growth.. the main reason for google missing was the increased hiring and one time costs associated with employee bonuses

this article details it
http://selfinvestors.com/tradingstoc...upport-at-500/

[JohnW]

>the main reason for google missing was the increased hiring

The other article you mention says "A second factor driving expenses was headcount growth" and then lists bonuses as if it were a 3rd factor. I get the sense that even with the extra employee costs, they would have made their numbers had the expected Adsense revenue been there.

For a while prior to reading any of these articles, I was getting the idea that Google was tightening up on aggressive Adsense publishers. Has this been apparant to others?

C'mon you spammers, tell us what's going on ;-)