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Old 07-13-2007   #1
Discovery
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Gaming PPA

We have seen a rash of erroneous conversions over the past few weeks from our PPC content match campaigns. I am not 100% certain as to how Adsense partners are evaluated however, I do believe that many adsense publishers feel that the better their conversion stats now, the more likelihood they will receive benefits in the future.

Note: all of these suspect conversions have come from Google.

Do you think Adsense publishers are trying to game the system with false conversions? No more click farms, but form farms?

What safeguards will Google have to stop this type of activity?

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Old 07-16-2007   #2
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I've both emailed and telephoned google over the false conversion issue.

It was curious to me what they might be doing in order to prevent fraudulent clicks on the PPA network.



"I understand your concern regarding click fraud in your PPA campaign. I apologize for the frustration caused. Please note that we do not provide refunds for returned conversions. Regarding the security of Google AdWords advertisers is important to Google, and we have dedicated a number of resources to protect your account against invalid
activity:

Detection and filtering techniques: Each conversion that occurs in an AdWords pay-per-action campaign is examined by our system. Google looks at numerous data points for each conversion, including the IP address, the time of the conversion, any duplicate conversions, and various other click or conversion patterns. Our system then analyzes these factors to try to isolate and filter out potentially invalid conversions before they ever reach your account reports. This detection and filtering occurs over a number of levels including the following:

- Real-time systems filter out activity fitting a profile of invalid behavior (such as excessively repetitive conversions)
- Clicks, impressions, and conversions from known sources of invalid activity are automatically discarded

Advanced monitoring techniques: Various unique and innovative methods are applied at each stage of the filtering process, thereby maximizing proactive detection of invalid activity. Our engineers are also constantly improving our monitoring technology, enhancing filters, and examining a growing set of signals.

The Google Team: In addition to our automated conversion protection techniques, we have a team that uses specialized tools and techniques to examine individual instances of invalid conversions. When our system detects potentially invalid conversions, a member of this team examines the affected account to glean important data about the source of the potentially invalid conversions.

One of the goals of our team is to make invalid activity very difficult and unrewarding for unethical users, thereby decreasing their chance of success. Additionally, if we find that invalid conversions have been charged in the past two months, we'll credit advertisers' accounts."
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Old 07-16-2007   #3
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From my telephone conversation I was instructed to fill out a Click Quality Form in order to give the PPA team a more detailed record of the poor conversions.

Be sure to mention that the form you fill out is for a PPA campaign, include any conversion data you may have on your side to verify that the conversion is of poor quality.
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Old 07-16-2007   #4
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Thanks for the detailed response Evolved.

I hope this is not the same system that is supposed to filter out bad clicks and content partners for my PPC campaigns, because the number of sites from India, Japan, China, Korea, Russia, and porn sites running our ads is a tad disturbing.

Click Farm
Form Farm
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Old 07-27-2007   #5
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Re: Gaming PPA

I've seen quite the same on our PPA ads. I recently read that Google made ~5% of their AdSense publishers show PPA ads in addition to, or instead of, their current CPC or CPM ads. These people may be just getting into the system and testing the waters as to what Google will accept.

Also, Google's tips for the referral program (PPA) are:

Quote:
Actively endorse the products you refer. Unlike with AdSense for content ads, we encourage you to endorse referral products by calling attention to the button or text link. If you believe in the quality of the product that you're referring, feel free to let your users know! Of course, in line with our policies, you may not click your own ads nor encourage conversions for deceitful reasons.
https://www.google.com/adsense/suppo...y?answer=43870
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