Search Engine Watch
SEO News

Go Back   Search Engine Watch Forums > Search Engines & Directories > Google > Google AdWords
FAQ Members List Calendar Forum Search Today's Posts Mark Forums Read

Reply
 
Thread Tools
Old 07-13-2007   #1
DigiVista
Newbie
 
Join Date: Feb 2007
Location: Perth, Australia
Posts: 3
DigiVista is on a distinguished road
Australian Govt's ACCC vs Google

http://www.australianit.news.com.au/...-15306,00.html

AUSTRALIA'S competition watchdog has hurled a grenade into the $22 billion online search marketing industry with a court action alleging that common advertising practices allowed by Google - the world's biggest search engine - are misleading and deceptive.

----
Extract...

Google Australia spokesman Rob Shilkin said the action was "an attack on all search engines and the Australian businesses, large and small, who use them to connect with customers throughout the world".

"Google Australia believes that these claims are without merit and we will defend against them vigorously," he said.
DigiVista is offline   Reply With Quote
Old 07-13-2007   #2
Chris_D
 
Chris_D's Avatar
 
Join Date: Jun 2004
Location: Sydney Australia
Posts: 1,099
Chris_D has much to be proud ofChris_D has much to be proud ofChris_D has much to be proud ofChris_D has much to be proud ofChris_D has much to be proud ofChris_D has much to be proud ofChris_D has much to be proud ofChris_D has much to be proud ofChris_D has much to be proud of
I'm still a little surprised by the ACCC's actions.

Quote:
injunctions restraining Google from publishing sponsored links of advertisers representing an association, sponsorship or affiliation where one does not exist
As I said in the article - how can the ACCC expect Google to know? How do you enforce this?
Chris_D is offline   Reply With Quote
Old 07-13-2007   #3
mcanerin
 
mcanerin's Avatar
 
Join Date: Jun 2004
Location: Calgary, Alberta, Canada
Posts: 1,564
mcanerin has a reputation beyond reputemcanerin has a reputation beyond reputemcanerin has a reputation beyond reputemcanerin has a reputation beyond reputemcanerin has a reputation beyond reputemcanerin has a reputation beyond reputemcanerin has a reputation beyond reputemcanerin has a reputation beyond reputemcanerin has a reputation beyond reputemcanerin has a reputation beyond reputemcanerin has a reputation beyond repute
The crux of their argument appears to be that it's hard to tell Google Adsense from the site it's on, and it's confusing people.

That's interesting, and in the past I would have scoffed.

But there have been some recent studies that have shown that you can increase your revenue and clicks by making your AdSense ads blend in with your site to the point where newbies click on them thinking they are part of the navigation of the site. As a result just about every Made for AdSense site does this, for example.

If Google hadn't spent so much effort letting people customize their AdSense to the point where it's confusing as to where the content ends and the ads begin, this would not be an issue.

I'm not sure the ACC realizes it (they probably don't, based on the wording of the complaint, which seems to be more based on naive outrage than thoughtful and clear focus), but this is very possibly the first case against the worst aspects of Made For AdSense sites.

I normally defend Google for much of what it does, but their actions, regardless of intent, for allowing the customizing of AdSense to the point of consumer confusion has lost them my support and (much more importantly) got them sued.

Should be interesting.

Ian
__________________
International SEO
mcanerin is offline   Reply With Quote
Old 07-13-2007   #4
cryptblade
SEO, International SEO, Mobile SEO, SEO Stocks
 
Join Date: Dec 2004
Location: NYC
Posts: 456
cryptblade has much to be proud ofcryptblade has much to be proud ofcryptblade has much to be proud ofcryptblade has much to be proud ofcryptblade has much to be proud ofcryptblade has much to be proud ofcryptblade has much to be proud ofcryptblade has much to be proud of
Very interesting point, Ian. Couldn't Google change that quickly though? I've seen those terrible text ads with the double underlines (that also pop up when hovered over) and those are clearly marked as ads (when hovered over before any click through).
cryptblade is offline   Reply With Quote
Old 07-16-2007   #5
SonnyCooL
Newbie
 
Join Date: Jul 2007
Posts: 1
SonnyCooL is on a distinguished road
yah ACCC sue them is the best ....
I personal feel like cheated by google too, they allow you to custom the ad but when user click on it, they clime is fault cause the click do not generate profit to the publisher, then ur account get ban and all profit you make from the pass year is gone .....

So my word never trust google.
SonnyCooL is offline   Reply With Quote
Old 07-26-2007   #6
AussieWebmaster
Forums Editor, SearchEngineWatch
 
AussieWebmaster's Avatar
 
Join Date: Jun 2004
Location: NYC
Posts: 8,154
AussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant futureAussieWebmaster has a brilliant future
Re: Australian Govt's ACCC vs Google

There is also the aspect that ads are allowed to run that are scams etc. - they may eventually be brought down but the instant publishing part allows alot of things to happen
AussieWebmaster is offline   Reply With Quote
Old 07-27-2007   #7
DigiVista
Newbie
 
Join Date: Feb 2007
Location: Perth, Australia
Posts: 3
DigiVista is on a distinguished road
Re: Australian Govt's ACCC vs Google

Yeah that's right - from my reading of the article, the action I think is aimed also at AdWords advertisers who use a misleading title in their ad, aimed solely at getting their competitor's prospective customers to take notice...

For example if I'm selling XYZ brand of media player and I put say "New iPod $50" as the title to attract iPod buyers.
DigiVista is offline   Reply With Quote
Reply


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off