Local Business Ads on Google Content Network

[Mohit]

We are running local business Ads for our business only on the Google search network currently though there's an option for targeting the content network as well.

How will that be accomplished in the contextual advertising? I can understand in the case of search network (IP sniffing) but how does Google figure out which (target area specific) website they have to syndicate the Ads on?

I heard local business ads also feature on Google SMS, are there any other places where we can find local business ads?

Are there any tools available to track these ads from outside the area?

What should be the strategy while estimating content bids?

Thanks.

[abbottsys]

Geo-targeting on the Content Network works the same way it does on the Search Network. When the adsense code executes on a page load it looks at the IP address of the site visitor and displays ads accordingly.

[AussieWebmaster]

Originally Posted by abbottsys

Geo-targeting on the Content Network works the same way it does on the Search Network. When the adsense code executes on a page load it looks at the IP address of the site visitor and displays ads accordingly.

You know your stuff mate.

[AussieWebmaster]

Originally Posted by Mohit

We are running local business Ads for our business only on the Google search network currently though there's an option for targeting the content network as well.

How will that be accomplished in the contextual advertising? I can understand in the case of search network (IP sniffing) but how does Google figure out which (target area specific) website they have to syndicate the Ads on?

I heard local business ads also feature on Google SMS, are there any other places where we can find local business ads?

Are there any tools available to track these ads from outside the area?

What should be the strategy while estimating content bids?

Thanks.

A click is a click and can be tracked individually... there is the ability to run a code that will tell whether it was from search or content - don't have it handy but look through the ROI Tracking threads and you should find it.

There is some stuff here:
http://www.google.com/analytics/cu/d...rack_tips.html

Then there is this tool: http://www.apogee-web-consulting.com...ntent_ads.html

http://www.seobook.com/archives/001370.shtml

[Waldo]

Personally I cut back content bids to about 50% of the search bids. I havn't seen the same conversion from those clicks.. so I dropped the cost a bit. Surprisingly, I still get a decent amount from them.

[AussieWebmaster]

Originally Posted by Waldo

Personally I cut back content bids to about 50% of the search bids. I havn't seen the same conversion from those clicks.. so I dropped the cost a bit. Surprisingly, I still get a decent amount from them.

You can get the clicks from content for a lot less and they will convert at a decent amount if you use site exclusion.

[Mohit]

abbottsys and AussieWebmaster,

Are you saying that if I am running a Local Ads campaign on Content Network and targeting some specific regions in California, my Ads will be displayed only on those context sensitive websites which are being accessed in that targeted area?I would like to confirm this as I have read on many forums where visitors from outside the area were responsible for most click-throughs. And running ads for a popular vertical, may hit you hard!

Thanks.

[Waldo]

Should be the case.

AdWords should only let your ad run if it is in your target DMA regardless of content network or SERP.

[AussieWebmaster]

Originally Posted by Mohit

abbottsys and AussieWebmaster,

Are you saying that if I am running a Local Ads campaign on Content Network and targeting some specific regions in California, my Ads will be displayed only on those context sensitive websites which are being accessed in that targeted area?I would like to confirm this as I have read on many forums where visitors from outside the area were responsible for most click-throughs. And running ads for a popular vertical, may hit you hard!

Thanks.

You will see which ones are sending that type of traffic and drop them.

[1066sem]

Originally Posted by AussieWebmaster

Then there is this tool: http://www.apogee-web-consulting.com...ntent_ads.html

Nice one AussieWebmaster. A very useful tool. And some very good advice on local searches for content. No need for me to post a question now. Cheers.