Google, Feedburner & AdWords. What's next?

[abbottsys]

Just wondering what the forum thinks. Did google buy Feedburner so they can expand adwords distribution channels by running ads in feeds? If so, how will that impact adwords advertisers and publishers?

[evilgreenmonkey]

It's a reasonable assessment that Google's acquisition of Feedburner simply increases their possible ad inventory (as well as offering some very juicy data). I think that it's highly unlikely that AdWords would be forced onto feeds though, especially without re-numeration. I can see a blogger style implementation happening, where they make it very easy (or maybe the default) to use AdSense in the feeds.

[beu]

FeedBurner will provide a new revenue stream for Google. Even more valuable, are user "click path" data and data on sites providing RSS feeds.

There are any number of ways for Google to monetize FeedBurner's assets both directly as well as indirectly.

I agree with Rob in that, ads will most likely be optional and not required due to the value of the data provided.

BOTTOM LINE: This acquisition increases reach and provides new opportunities for both AdWords advertisers and AdSense publishers. At the same time, it helps Google provide even better results in the SERPS.