YSM Short Descriptions Requirement starting May 16, 2007

[YahooPete]

Hi there,

Just a reminder here that as part of a rolling launch, we will soon require short descriptions for ALL new or modified Sponsored Search ads. These changes could be seen as early as 5/16/07. Keep in mind that if a short description is not provided by the end of June 2007, we will automatically cut off your ad description at the nearest complete word, followed by an ellipsis, when it is displayed on Yahoo!. This may impact your ad quality and, potentially, your position in search results.

Points to keep in mind:
•Titles will continue to have a maximum of 40 characters.
•Short descriptions are required when creating or modifying an ad. Short descriptions must consist of 70 characters or less.
•Display URLs must be 35 characters or less.

For more info:
http://www.ysmblog.com/blog/2007/04/05/think-short/
http://help.yahoo.com/help/l/us/yaho...shortdesc.html

We’re really trying to help improve the overall search experience for users and advertisers, and we believe that shorter descriptions are a best practice. As always, I welcome your feedback so feel free to post a comment or send me a private email.

All the best,
YahooPete

[Marcia]

Thanks for the announcement letting everyone know!

[YahooPete]

Hi there,

As you know the short descriptions requirement for ALL new or modified Sponsored Search ads is live. I’m sure you’ve seen all of my posts on this topic.

I just wanted to give you a heads up that if you’re still using long descriptions, your ad will be automatically cut off to fit within the 70-character limit, which may impact your ability to communicate valuable information to users--and your results. This will go into effect on June 20, 2007.

For more information on short descriptions, please check out these helpful tips:
http://www.ysmblog.com/blog/2007/04/05/think-short/
http://help.yahoo.com/help/l/us/yaho...shortdesc.html .

Currently, short descriptions are required for all new or modified ads in the U.S. market (which includes English-speaking Canada). As we roll out the new advertising system in each international market, advertisers will be required to provide short descriptions.

As always, thanks for your feedback!

All the best,
YahooPete

[YahooPete]

Starting today, without a short description your ad will be truncated.
http://www.ysmblog.com/blog/2007/06/...ions-now-live/

Thanks,
YahooPete