conversion key words

[dagny]

I'm new to Google Adwords and am trying to figure out something that I hope (do I dare?) there is a simple answer for. What I want to do is establish which key words are being used when a visitor to my Web site goes from the (landing) home page to the contact for more info page. Also, is there any way to determine which key words are used by those who actually fill out the form on the contact page and which key words are used by those who leave the contact page without filling out the form. Thanks for your thoughts.

[caugas]

Do you have site analystics?
Do you have a site search? If so, you should be able to pull the site keyword data from jumps from your homepage to the more info page.

[abbottsys]

Originally Posted by dagny

I'm new to Google Adwords and am trying to figure out something that I hope (do I dare?) there is a simple answer for. What I want to do is establish which key words are being used when a visitor to my Web site goes from the (landing) home page to the contact for more info page. Also, is there any way to determine which key words are used by those who actually fill out the form on the contact page and which key words are used by those who leave the contact page without filling out the form. Thanks for your thoughts.

Check out Adwords conversion tracking. It measures conversions for each keyword of an ad.