Adwords {} commands

[awolski]

Hi guys,

Where can I find a list of all the {} commands available in Google that we can use? Hard time finding it

Also, anyone know if Yahoo and MSN have similar?

Thanks!

Aaron

[MattUK]

I've been looking for this for a while also

[awolski]

Hopefully someone can help us out

[lizcamps]

I just emailed my Google Adwords reps about this... let's see what they come back with!
Liz

[CarrieHill]

Hmm - the only one I know of is the keyword insertion {}

{Keyword:insert my keyword here} - if there's more I want to know!

Thanks for starting this thread!
~Carrie

[Mel66]

You can use the brackets in your destination URLs as well, which will pass the PPC keyword (not the actual search term, but the KW in your account which triggered your ad). You can look at your log files or use your analytics package to track this info, and (hopefully) track which keywords are driving your conversions.

Example:

http://www.mywebsite.com/landingpage&source=google&keyword={keyword}

Melissa

[YahooPete]

Hi there "awolski",

Thanks for your feedback.

In your post you asked if Yahoo! Search Marketing had some keyword commands.

Some search tips, preferences and Yahoo! shortcuts can be found at this link: http://help.yahoo.com/help/us/ysearch/tips/tips-03.html

Hope this helps,
YahooPete

[awolski]

Hi Pete,

Thanks for your reply.

Instead of looking at that url (which I did) and TRYING to understand what in the page applies to PPC and Yahoo's system with regards to destination URL parameters... can you just tell us what is available and what isn't?

For example: is the keyword command using in the destination URL possible?

Thanks!

Aaron

Originally Posted by YahooPete

Hi there "awolski",

Thanks for your feedback.

In your post you asked if Yahoo! Search Marketing had some keyword commands.

Some search tips, preferences and Yahoo! shortcuts can be found at this link: http://help.yahoo.com/help/us/ysearch/tips/tips-03.html

Hope this helps,
YahooPete

[Mel66]

Originally Posted by awolski

is the keyword command using in the destination URL possible?

I'm pretty sure this isn't available in Yahoo, but I'll let YahooPete give the definitive answer.

Melissa

[YahooPete]

Hi there,

In response to “awolski’s” question if Yahoo! has keyword commands -- the answer is no.

As usual, if you have any comments feel free to post here. We are listening and welcome your feedback. You could also send me a private note.

Hope this helps,

YahooPete