Google PPA - Pay Per Action

[webkidsan]

I am in the process of implementing Google PPA (Pay Per Action) for my site any one has any experience with this model with Google?

[rustybrick]

Can you be more specific.

What help document URLs were you given?

Last I heard about it was almost a year ago http://www.seroundtable.com/archives/003988.html

Can you give us more info on what information you were given and if there are specific URLs to Google resources on this?

[AussieWebmaster]

Funny I saw this at Google over three months ago but the last couple of days it has been getting a lot of play.

Guess they have announced it publically.... amazing how they always have a few widget launches up their sleeves when bad press is out and potentially impacting stock prices...

Must be a big coincidence.....

[Relevancy]

Isn't this just for Adsense publishers and will not be part of google search?

Doesn't it sound bad for adsense publishers if thier clicks only count if an action is taken. Cost Per Action better pay higher commissions.

Does it only work if the advertiser has Google Analytics? How else does google track the actions completion?

[vikasamrohi]

I think its in BETA now

[rustybrick]

There were rumors of it months ago. I think very few AdWords users were testing it. But now Google opened the beta to others and publicly announced it.

It is available for both the advertiser side (to create affiliate like actions) and for the publisher side (to show ads for these advertisers).

Yes, it is a US Beta only now.

[abbottsys]

Just yesterday I tried to get into the PPA beta test, but it appears it is currently fully subscribed and I'll need to wait until they open up participation again. I do lead generation, so of course PPA is something I would like to test.

[AussieWebmaster]

There are about 75 users beta testing the model... people who are offering money for an acquisition... I tried a couple of months ago and could not get into the beta...

[lizcamps]

Hi all,
According to what we've experienced when signing up, if you want to participate in the beta for Google PPA you have to sign and fax an NDA (Non-Disclosure Agreement).

Liz

[AussieWebmaster]

Originally Posted by lizcamps

Hi all,
According to what we've experienced when signing up, if you want to participate in the beta for Google PPA you have to sign and fax an NDA (Non-Disclosure Agreement).

Liz

I have a few of those (NDAs) floating around the Google offices.....

[Discovery]

The set of features; site exclusion/Demo, Geo Targeting/PPA I believe are going to evolve into a single mechanism that will allow advertisers to get back on level playing field with publishers. Up until now publishers had virtually no responsibility to produce quality traffic, or to truly have content that is relevant to the ads. Now with these types of exclusion/inclusion and performance based models publishers will have to perform or they will not earn money.

Ultimately, the smart publishers will be able to make us advertisers compete for their quality traffic. We will need to raise our min PPA limits to get their traffic. And that is just the way it should be.

I think this is a very wise move for Google. Provide the publishers and advertisers with the tools to identify each other, analyze their individual performance and choose which ones we do business with. It employs the help of the masses to reduce click fraud and junk clicks. This alone builds trust within their client base and perhaps can help them avoid expensive litigation in the future.

With companies like Turn.com, Right Media and others creating legitimate networks based on PPA Google had to respond. Yahoo and MSN I am sure have similar offerings being prepared for beta.

Discovery

[webkidsan]

Sorry guys it took me some time to get back to you ... we are still in the process of implementing it ... I am sure by now you know a lot about it. Its not key word based only through content network. The ads are image and text. Its Pay per lead or you can set it up for Pay Per Sale.

Here is the link to the screenshot for the interface ...

[webkidsan]

Just to give you guys an update - we have launched the PPA campaign but just a few products to see how effective it is ... we thought it wouldn't be a good idea to go crazy with all the products at this point ... We are using both text ad and banner ads ... will keep you posted

[AussieWebmaster]

Originally Posted by webkidsan

Just to give you guys an update - we have launched the PPA campaign but just a few products to see how effective it is ... we thought it wouldn't be a good idea to go crazy with all the products at this point ... We are using both text ad and banner ads ... will keep you posted

definitely keep us in the loop on how things are progressing

[webkidsan]

I have posted another screen shot of the setup and it might be helpful for the advertising partners that participate in Adsense ...

Click Here

[sussane]

are we allowed to use GOogle PPPA and Adsense on same website ? BTW where can i get the sign up link for Google PPA ?

Best Regards,
Elena Andrews

[searchforce]

Hello,

I posted some thoughts on the new program:

Google is in beta with a program called pay-per-action for the Google content network. Note that this is not for the Search network.

Essentially, advertisers only pay for actions that are completed on the Google Content network thereby making it a pay per performance model. It can be summarized in three single steps:

* Define an action, such as a lead or a sale, that you would like a user to complete on your site and set the amount that you’re willing to pay whether it’s $5 for a purchase or $1 for a newsletter sign-up. You control your spending by setting a daily budget.
* Set up conversion tracking, so that your completed actions can be tracked.
* Pay only when the sale or the sign up is completed.

What is means for advertisers:

* They don’t have to deal with junk clicks and click fraud from content network websites.
* They can manage their budgets and profitability more finely.

What it means for publishers who supply the content to place the ads on:
They must focus on deep, fresh and relevant content to be able to get quality readers. Since they will no longer be paid for clicks and only on performance, they will have a network of offers to choose from. (Google been the youngest among them)

What it means for the future:
This is nothing new for the industry. For years, companies like Commission Junction (Performance network), Quinstreet (buy leads from agency) and Adteractive (buy leads from agency) have been offering this model. Advertising has come a long way from pay for impressions to pay per click and pay for performance. With a major network like Google, jumping into this should be a cause for celebration for advertisers.

[Discovery]

Just a slight critique searchforce

What is means for advertisers:

* They don’t have to deal with junk clicks and click fraud from content network websites.

Yes, this is a huge step in reducing poor quality clicks and perhaps in the strictest sense of the term; click fraud. However, there are plenty of savvy people/companies that know how to defraud affiliate programs.

With that said, we are also very excited about Google jumping into the mix here. Adsense was far to exposed to click fraud, Site targeting to impression fraud, this model should help remedy that situation.

I do wonder though, will publishers be able to opt out of this program just as they can with Site targeting?

Discovery

[CarrieHill]

Originally Posted by Discovery

I do wonder though, will publishers be able to opt out of this program just as they can with Site targeting?

Discovery

I'd love to know the answer to this question also.

~Carrie

[rustybrick]

Originally Posted by Discovery

I do wonder though, will publishers be able to opt out of this program just as they can with Site targeting?

Discovery

Yes. Well, there is no way to get Google PPA on your site, as a publisher, without specially copying and pasting it on there.

Again, this is a referral product, not a contextual product.

It is the same as including a Google Pack Button or Firefox Referral Button from the AdSense Referrals section.