What if you just want Centralized Reporting?
I've skimmed through all the threads on bid management software. While I intend to look into most if not all of the tools - I was hoping for some direction relative to centralized reporting.
I manage multiple client campaigns - none of which I would classify as very complex or high-maintenance campaigns. The reporting however that I provide is very time consuming (manual). All my campaigns utilize the big 3 - Google Yahoo and MSN and I like giving my clients one, at a glance report summarizing campaign performance. I won't rule out the possibility that we might use centralized bid management, but I think for the time being, I'm primarily interested in saving time by being able to generate nice monthly reports summarizing key campaign performance and trends. The data doesn't necessarily have to roll up each of the big three together for all metrics - but the key here is AUTOMATION. I'm tired of spending hours and hours just putting together reports.