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Old 09-13-2004   #1
Join Date: Jun 2004
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garyp is a jewel in the roughgaryp is a jewel in the roughgaryp is a jewel in the roughgaryp is a jewel in the rough
AOL Will Launch New Comparison Shopping Search Site Next Week

AOL Expands Shopping Features
Source: The New York Times

It's called and will launch next Monday.

It will be AOL's first offering to consumers who want to research products side by side before buying.

In-Store will include elements of both a traditional online shopping mall, with an array of products and featured merchants, and a comparison shopping engine, which allows users to select attributes of, say, digital cameras, then choose from a short list of products that fit the bill.

Shoppers also can click to select a product category. On each page, a drop-down box called "Pinpoint Shopping" will help shoppers narrow a universe of more than 45,000 online sellers with combined inventories of 25 million items.

Shoppers can test a version of Pinpoint Shopping now, at
The site also allows AOL members to save products to a single Web page, so they can compare them side by side or simply build a wish list - a feature that will be available to non-AOL users when In-Store rolls out.
AOL registered the domain in 2001.

Last edited by garyp : 09-13-2004 at 10:09 AM.
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Old 09-13-2004   #2
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I think shopping is going to be another major growth area in the search business in the next couple of years along with Local, desktop applications, and International. I like the move by AOL.
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