Search Engine Optimization (SEO) Manager - Backcountry.com - Park City, UT

[mpebley]

Do you love Search? Does the idea of a customer quickly finding exactly what she’s looking for make you giddy?

Backcountry.com, a leading online retailer of outdoor gear, has an outstanding opportunity for a smart, thorough, experienced SEO Manager to identify, prioritize, and manage organic opportunities within our search marketing team.

We use the gear we sell, and we love selling it. We offer a competitive salary and an outstanding work environment. Mountain bike or ski during lunch, enjoy killer gear deals, all while building great customer relationships and bolstering your career. What could be better?

Summary
• Work with SEM, Product Marketing, Content, Merchandising and IT teams to identify and prioritize organic opportunities (keyword lists, landing pages, content strategies…)
• Measure and report on the effectiveness of organic campaigns
• Report on industry trends and identify Organic search trends as opportunities for our business
• Champion and train various internal departments on SEO

Requirements
• 3-4 years’ proven SEO strategy and implementation experience, ideally collaborating with a paid search team
• 1-2 years’ management experience
• Experience with KW measurement, research and prioritization
• Ability and experience as a champion of SEO within an organization
• Proficiency with SEO management tools (Alexa, Web CEO, etc.)
• Can shine in a slightly chaotic, fast-paced environment
• Ability to communicate with a wide range of people (engineers, writers, merchandisers, management)
• Bachelor’s Degree
• eCommerce experience a huge plus

To Apply
Send a cover letter, resume, and salary history to jobs@backcountry.com with SEO Manager in the subject line.

Also please answer the following questions.
1. List a few examples of your successes. Please list goals and results in your answer.
2. How have you made Organic and Paid Search work together?
3. What are the 3 most important aspects to SEO?
4. What’s the “next big thing” in SEO?
5. What have you learned on the job in the past year?
6. Why do you want to work at Backcountry.com?

Our family of sites:

• Backcounry.com
• Backcountryoutlet.com
• DogFunk.com
• TRAMDOCK.com
• explore64.com
• SteepAndCheap.com