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Old 01-17-2007   #1
jacosta
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Question Competitors' web stats?? Is this even possible??!!!

Hello everyone!
I have been given an odd request, and I need some direction...
My manager said that a few years ago, an outside vendor gave a presentation to our company about redesigning our web site. From what I keep hearing, this person had some very interesting web statistics that I really am unsure as to whether it's even possible to attain. These stats include hits, unique visitors, time on site, page views, etc of our competitors.
I'm trying to figure out if this guy just made up the information, or if there is really a way to find out things like unique visitors and page views of competitors.

Does anyone know of a tool that allows you to view competitors' web stats?
Any help is greatly appreciated.

Thanks!
*j
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Old 01-17-2007   #2
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Quote:
Originally Posted by jacosta
Hello everyone!
I have been given an odd request, and I need some direction...
My manager said that a few years ago, an outside vendor gave a presentation to our company about redesigning our web site. From what I keep hearing, this person had some very interesting web statistics that I really am unsure as to whether it's even possible to attain. These stats include hits, unique visitors, time on site, page views, etc of our competitors.
I'm trying to figure out if this guy just made up the information, or if there is really a way to find out things like unique visitors and page views of competitors.

Does anyone know of a tool that allows you to view competitors' web stats?
Any help is greatly appreciated.

Thanks!
*j
alexa gives you some generic numbers that can be used in an authorative manner and make someone sound like they know what others are doing - easy when you can't be contradicted.
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Old 01-17-2007   #3
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If you are willing to pay $$$, Hitwise gives you some good competitive insight but it's very expensive. There are also free sources such as Alexa as mentioned above but a new site - http://quantcast.com and http://www.compete.com do an even better job of providing some stats.
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Old 01-18-2007   #4
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Smile thank you!!!

Between quantcast.com and compete.com, I think that's pretty much everything I was looking for.
Thanks for pointing me in the right direction!
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Old 01-18-2007   #5
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Glad it helped - Quantcast also just released a keyword info product that you might find helpful.
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Old 01-18-2007   #6
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how do I view this keyword info product?
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Old 01-18-2007   #7
lizcamps
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Similar thread on competitive SEO research

Hi, I recall reading a similar thread here in the forum called "Monitoring Your Competitors' SEO Efforts" at http://forums.searchenginewatch.com/...ht=codemonitor

It's not exactly what you asked for but probably supplements what the other sites can do for you

Liz
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Old 01-19-2007   #8
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A couple of other sites

Some other sites for competitive analysis:

Ranking.com - will let you compare rankings of sites within a single open directory category.

NetCraft
Will show an overall Site Rank (maybe they get that from alexa?).
http://toolbar.netcraft.com/site_rep...nginewatch.com

Spy Fu
tries to make an estimate of daily ad spend for a sponsored search campaign. Also lists some keywords where the domain is highly ranked.
http://www.spyfu.com

URL Trends
URL Trends shows some of the trends for incoming links and search rankings for some domains. Has some nice charts showing trends over the last 12 months.
http://www.urltrends.com

Key Compete
I love this tool. Get a day pass, it's worth it.
http://www.keycompete.com/
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Old 01-22-2007   #9
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I also highly recommend checking Rand's post out http://www.seomoz.org/blogdetail.php?ID=1457
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Old 01-22-2007   #10
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I also highly recommend checking Rand's post out http://www.seomoz.org/blogdetail.php?ID=1457
Yeah Rand details some good tips...
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Old 01-24-2007   #11
trellian
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trellian will become famous soon enoughtrellian will become famous soon enough
Like HitWise for more complete solutions you can also try:
Comscore.com
Trellian Competitive Intelligence

Cheers
David
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Old 01-30-2007   #12
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funny someone gave me bad rep points for my reply above.... if it was the original poster I was referring to the other company not yourself.... you need to be careful - the thing about web stats and in some cases the web itself - is not what it seems. I can briefly show someone my site has a 10 PR.... I can play with Alexa and show huge amounts of traffic... I can temporarily 301 redirect a new site into a front page SERP if I already have a site in there...

You need to be careful is what I was saying - not having a shot at you!
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Old 04-10-2007   #13
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Re: competitors' web stats

try keywordspy.com
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Old 04-11-2007   #14
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Expensive providers

They might also have had access to Nielsen or Comscore numbers, depending on the size of the firm.
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