Inflated Conversion Tracking Stats
For those that track conversions at MSN, does anyone else see inflated numbers? MSN consistently reports 40-50% more conversions than we are actually getting from MSN. I don't see how this is possible since the conversion code is only on our confirmation page and that page only displays for successful orders. Yet every day, MSN reports tell me that I have sold more units through this outlet than I actually have. Sometimes, one term will show 8 sales when in fact only only one unit of that specific product has been sold and there actually was only 1 click on that term!
Is anyone else having this problem? I figured when we went live with MSN AdCenter that this was some bug that would go away, but its been over a year now it seems to be actually getting worse. We have tracked conversions through numerous outlets and never have we seen over-reporting of conversions.