Landing Page Tips From Quality Score Team

[AussieWebmaster]

AdWords have announced they are now adding the landing page factor. Tips for which can be seen here.

Anyone with questions or input drop it here....

[clickagent75]

Great idea! This gives campaign managers a better chance to compete against PPC ads from eBay and other (seemingly) auto-generated PPC ads.

Although it would be great if they exposed the Quality Score rating system much like PR. Right now they just say:

"So the best way to maintain a high-quality, cost-effective campaign is to ensure your ads have a high Quality Score. We suggest you keep close tabs on the statistics in your account (such as your CTR, keyword status, and minimum CPC bid) so you can make changes as needed."

[AussieWebmaster]

I have heard they may eventually give out the quality score behind the webmaster tools area - where they have verified you are the site owner.

[Marcia]

Personally, I think the Adwords team should figure out a way to do some Google Videos like Matt Cutts does for search.

[AussieWebmaster]

Originally Posted by Marcia

Personally, I think the Adwords team should figure out a way to do some Google Videos like Matt Cutts does for search.

Yeah they are really good... maybe AWR is watching over this... though he is away at the moment so maybe when his vacation is over.

[dsarathy]

Originally Posted by AussieWebmaster

I have heard they may eventually give out the quality score behind the webmaster tools area - where they have verified you are the site owner.

This is a good move from Google and the customers would definetly like this.

D Sarathy.
RankQuest

[farees]

I'm still waiting for Google to approve me for the Website Optimizer tool, but it sure sounds like a good move ahead. The name of the game is testing. Wondering if it will be as detailed as Offermatica or other A/B split testing and multi-variable testing platforms.

- Farees