Why only 25 Campaigns?

[Kristin]

Just curious as to why Google only lets you have 25 campaigns. I turned my content off of my normal adds and created an identical campaign for content only so I can tell where my conversions are coming from (content or search) but I ran out of room. Is there any way to get around it?

Thanks,

Kristin

[Chris_D]

Hi Kristin

Yes - 25 campaigns is the max - or at least was last time I looked.

You need to structure your account to use Campaigns and Adgroups together.

Its a bit hard to give a specific explanation - every account structure is different - based on what you are trying to achieve. If you want to control spend at the 'product' level (which is done at the campaign level) - and want to be able to easily turn off product promos by product; and want to split content ads from search ads (maybe to negative keywords in search - but not in content) then this is one way to do it:

Assume up to 25 'products' & assume main cost control is required by product; secondary cost control is by adgroup bids

1. set campaigns = products
2. set adgroups = product derivative (under campaign)
3. duplicate adgroup - one for search, one for content, with negatives for search - to provide secondary cost control:

Your Account
Campaign 1 Widgets
-> Campaign 1 - Widgets -> Adgroup one -> blue widgets search
-> Campaign 1 - Widgets -> Adgroup two -> blue widgets content
-> Campaign 1 - Widgets -> Adgroup three -> red widgets search
-> Campaign 1 - Widgets -> Adgroup four -> red widgets content
-> Campaign 1 - Widgets -> Adgroup five -> green widgets search
-> Campaign 1 - Widgets -> Adgroup six -> green widgets content

Campaign 2 blodgets
-> Campaign 2 - Blodgets -> Adgroup one -> blue Blodgets search
-> Campaign 2 - Blodgets -> Adgroup two -> blue Blodgets content
-> Campaign 2 - Blodgets -> Adgroup three -> red Blodgets search
-> Campaign 2 - Blodgets -> Adgroup four -> red Blodgets content
-> Campaign 2 - Blodgets -> Adgroup five -> green Blodgets search
-> Campaign 2 - Blodgets -> Adgroup six -> green Blodgets content

etc.

So maybe if you explain in generic terms what you are trying to do - and what are the key cost control factors - someone may be able to help you

[Kristin]

Originally Posted by Chris_D

Hi Kristin

Yes - 25 campaigns is the max - or at least was last time I looked.

You need to structure your account to use Campaigns and Adgroups together.

Its a bit hard to give a specific explanation - every account structure is different - based on what you are trying to achieve. If you want to control spend at the 'product' level (which is done at the campaign level) - and want to be able to easily turn off product promos by product; and want to split content ads from search ads (maybe to negative keywords in search - but not in content) then this is one way to do it:

Assume up to 25 'products' & assume main cost control is required by product; secondary cost control is by adgroup bids

1. set campaigns = products
2. set adgroups = product derivative (under campaign)
3. duplicate adgroup - one for search, one for content, with negatives for search - to provide secondary cost control:

Your Account
Campaign 1 Widgets
-> Campaign 1 - Widgets -> Adgroup one -> blue widgets search
-> Campaign 1 - Widgets -> Adgroup two -> blue widgets content
-> Campaign 1 - Widgets -> Adgroup three -> red widgets search
-> Campaign 1 - Widgets -> Adgroup four -> red widgets content
-> Campaign 1 - Widgets -> Adgroup five -> green widgets search
-> Campaign 1 - Widgets -> Adgroup six -> green widgets content

Campaign 2 blodgets
-> Campaign 2 - Blodgets -> Adgroup one -> blue Blodgets search
-> Campaign 2 - Blodgets -> Adgroup two -> blue Blodgets content
-> Campaign 2 - Blodgets -> Adgroup three -> red Blodgets search
-> Campaign 2 - Blodgets -> Adgroup four -> red Blodgets content
-> Campaign 2 - Blodgets -> Adgroup five -> green Blodgets search
-> Campaign 2 - Blodgets -> Adgroup six -> green Blodgets content

etc.

So maybe if you explain in generic terms what you are trying to do - and what are the key cost control factors - someone may be able to help you

That helps a lot. Thank you.

Kristin