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#1
10-19-2006
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Conversions from Search Network Vs Content Network
Ads through content network produce more number of clicks for a lesser cost. The percentage and possibility of click fraud is high in content network ads. So,
(a)Are there a difference between the conversions from Ads from Search Network and Content Network?D Sarathy RankQuest. Last edited by dsarathy : 10-20-2006 at 12:01 AM. 
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#2
10-19-2006
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While impressions are higher in content, generally, the actual clicks often are not, nor should they be, as the person is not searching.
Click fraud is much higher on content sites. Conversions are also higher from search if you go click by click - though sometimes there are content categories that are much cheaper and thus may have a lower CPA - though this is not the norm. Budget division like all other decisions should be based on ROI. If you are not doing analysis of everything related to spends you are potentially wasting your money.
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#3
10-20-2006
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It's a good idea to run campaigns for content network in a completely different account to campaigns for search network, even when the keywords are the same. I've found for quick analysis this helps a lot. You can also set up urls with different tracking for content.
Personally I've found that conversions rates from search are a lot higher than for content, and when you think about it this kinda makes sense. The user has more intent on search network i.e. they actively going out and looking (searching) for something, where with content sometimes it's more like the user is stumbling into something, they may like the look of you ad or product but it's not what they set out to do.
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#4
10-20-2006
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you can do an insert for content or search with Google into your tracking code....
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#5
10-20-2006
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Good information, all. I just wanted to say that there are a few products for us (not many, but a few) where we actually get better conversion from content than from search. It is definitely worth testing IMHO. Follow the suggestions in this thread, and set your CPC and budget conservatively to start, then track, track, track. Also remember - Google allows site exclusion, so if you find one site sending you junk traffic, just exclude it and continue. We've had that happen, as well - on the surface, a content campaign looks like it's performing poorly, but it's really just one bad apple spoiling the bunch. You need good analytics to discover this - this is one place where a good package can pay for itself quickly.
Melissa
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#6
10-20-2006
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Content Network yeilds lesser conversion
Though we understand that it's obvious (for most of the cases) that the content network yeilds lesser, why would people be investing in content network ads than focussing fully into search network Ads?
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#8
10-20-2006
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Quote:
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#9
10-20-2006
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You can have totally different bid pricing strategies for content sites (i.e. lower bids); and you can block specific content network sites from showing your ads.
As Aussiewebmaster said - it's all about the ROI. If it doesn't work - and doesn't make financial sense - don't use it. But sometimes it makes a lot of sense....
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#11
10-26-2006
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You need to break it out so look at the url insert method....
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#13
10-30-2006
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Quote:
https://adwords.google.com/support/b...14816&topic=80
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#15
10-30-2006
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add a keyword insert into the destination url and you know the term and where it came from....
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#16
10-31-2006
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Won't it affect the campaign performance?
Hi AussieWebmaster,
Quote:
Thanks in advance for your help. D Sarathy. RankQuest
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#17
10-31-2006
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#19
10-31-2006
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#20
11-01-2006
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Check your ROI
Hi Kristin,
Quote:
D Sarathy. RankQuest
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