Organic Search position @ Backcountry

[mpebley]

Do you love search? Does connecting a customer with exactly what she’s looking for make you giddy? Can you leverage organic search to bolster paid campaigns, and vice versa?

Can you prove it?

Backcountry.com, a leading online retailer of outdoor gear, has an outstanding opportunity for a smart, thorough, experienced Organic Search Analyst to identify, champion, and manage organic opportunities within our search marketing team.

We use the gear we sell and we love selling it. We offer a competitive salary and an outstanding work environment. Mountain bike or ski during lunch, enjoy great gear deals, all while developing the industry and your career. What could be better?

Summary
• Identify and prioritize organic keyword opportunities independently and with our paid search team;
• Repor on industry trends and identify Organic search trends as opportunities for our business;
• Coordinate with our Product Marketing, Creative, and Merchandising teams to increase coverage and positioning for these terms;
• Measure and report on the effectiveness of organic campaigns;
• Champion and train various internal departments on SEO.

Requirements
• 1-2 years content-driven SEO experience, ideally working closely with a paid search team;
• Proven record with SEO strategy and implementation experience; retail industry experience a huge plus;
• Experience with KW measurement, research and prioritization;
• Must be able to set goals as part of strategy and measure toward these goals;
• Can shine in a slightly chaotic, fast-paced environment;
• You’re a lover, not a fighter, who can communicate with a wide range of folks (engineers, writers, merchandisers, management);
• Bachelor’s Degree.

To Apply
Send a cover letter, resume, and salary history to jobs [at] backcountry.com.

Also please answer the following questions.

1. List a few examples of your successes. Please list goals and results in your answer.
2. How have you made Organic and Paid Search work together?
3. What are the 3 most aspects to an Organic campaign?
4. What’s the “next big thing” in Organic?
5. What have you learned on the job in the past year?
6. Why do you want to work at Backcountry.com?

Our family of sites:

• Backcounry.com
• Backcountryoutlet.com
• DogFunk.com
• TRAMDOCK.com
• explore64.com
• SteepAndCheap.com