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Old 10-12-2006   #1
integramed
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When do you think we'll see AdWords on YouTube

How soon do you think we'll see AdWords all over YouTube? And perhaps not just text ads... video ads also? Seems to me Google needs to try and monetize this new found traffic as soon as they can. Predictions anyone?

Last edited by integramed : 10-12-2006 at 11:28 AM. Reason: typo
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Old 10-12-2006   #2
Discovery
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YouTube had made a deal last month with Pulse360; text ads have been running there since then.

I don’t think Google will waist any time going live on YouTube. I predict within a couple weeks.

I would use caution though. YouTube is a fun place to visit, but it has a highly dysfunctional demo (which I'm part of). Since there is no search function ads are not seen in any context, just run of site and site targeting kind of placements. We had a boat load of traffic which lead to the lowest conversions we've experienced in a year. We quickly stopped running our ads there.

With that said, that is just our industry which has a pretty targeted demo. This is just a guess, but I think that the CORE audience of YouTube has limited expendable income, and is probably in the 13-22 year old range. x-box games and Beavis and Butthead T-shirts may sell well.


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Old 10-12-2006   #3
integramed
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Good points Discovery, and my first thoughts were exactly the same. But then I did a bit of informal testing. We're in a highly specialized business (Fertility Clinics) and so I did a YouTube site search on that keyword and a few other keywords for our industry. I was surprised with the relevence of what I saw, and also with some of the view numbers. Certainly gave me food for thought.
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Old 10-12-2006   #4
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I would use caution though. YouTube is a fun place to visit, but it has a highly dysfunctional demo (which I'm part of). Since there is no search function ads are not seen in any context, just run of site and site targeting kind of placements. We had a boat load of traffic which lead to the lowest conversions we've experienced in a year. We quickly stopped running our ads there.
Which is exactly what I expected, and why I won't put ads anywhere near there unless I'm in the mood to up my BW cost or I happen to be selling myspace skins.
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