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  #1  
Old 10-12-2006
PPC PPC is offline
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New Search Partners For Google?
Does Google have new partners for AdWords? My campaign spend has gone up a significant amount over the past few days with no increase at all in conversions. Has anyone else noticed something similar?
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  #2  
Old 10-12-2006
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You always run that risk... they may be doing more expanded match for your keywords... especially if you have moved up in the position of your ad
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Old 10-12-2006
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PPC - We have seen a significant performance drop in our Google campaigns over the past 3 weeks. We are still determining if the root cause are new Google partners or perhaps our tried and true ads/landing pages are no longer resonating with our audience.

We are finding more and more success on the 2nd tiers as they carve out niches on quality properties and attack the junk click/click fraud issue.

Discovery
Last edited by Discovery : 10-12-2006 at 12:07 PM. Reason: Forgot important point
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Old 10-13-2006
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Originally Posted by Discovery
We have seen a significant performance drop in our Google campaigns over the past 3 weeks.
Us too! Hmm, I wonder what is up? I haven't been able to pinpoint anything yet - have been looking at my campaigns and at our site itself, and nothing's jumping out at me...

Melissa
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Old 10-13-2006
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We have found one campaign where we are getting a lot of click throughs from content partners. The CPC is VERY low, but the click volume is high which is skewing our conversion % for google slightly.

But some of our mainstay campaigns are lagging way behind their past performance.

Discovery
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Old 10-17-2006
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A few things to look for.

If CTR is up, but CPC is down - then the traffic is probally coming from Google.

If CTR is up, but CPC the same - then the traffic is probally from a Google Search partner.
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Old 10-17-2006
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Originally Posted by losloslos
A few things to look for.

If CTR is up, but CPC is down - then the traffic is probally coming from Google.

If CTR is up, but CPC the same - then the traffic is probally from a Google Search partner.
Very true oh wise one.....
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